Posts Tagged ‘ad extensions’
In this month’s digital update, we look at the numbers behind overall awareness of paid search ads, an upcoming Google ranking penalties for “pop ups”, the evolution of search and Facebook’s plan to show ads to those who are using adblockers. Plus, we’ve got an in-depth look at what exactly Remarketing is, along with a […]
Continue Reading "Digital Marketing Update – September 2016" »
This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at. Ready, set, let’s go!
Continue Reading "Digital Marketing Update – August 2016" »
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.
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Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.
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Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]
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In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test appears to be for SERP combinations with and without standard AdWords PPC […]
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Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]
Continue Reading "Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings" »
The new Google AdWords “Communication Ad Extensions” have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple […]
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