by James Svoboda | Feb 1, 2016 | Pay Per Click
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from. 11 New...
by James Svoboda | Dec 5, 2015 | Pay Per Click
Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use. The fallowing notice recently started appearing in AdWords accounts notifying advertisers that “Starting December 10, 2015, social...
by James Svoboda | Aug 31, 2015 | Pay Per Click
Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group...
by James Svoboda | Jul 13, 2012 | Pay Per Click, Search Engines
In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test...
by James Svoboda | Jun 7, 2012 | Local Marketing, Pay Per Click
Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The...