Case Studies
Superior Glove: From SEO to Engagement
![superior-glove-logo-2015](https://www.webranking.com/wordpress/wp-content/uploads/2024/01/superior-glove-logo-2015.webp)
36 Vimy Street, Acton
ON, Canada, L7J 1S1
WebRanking Client
2005 to 2020
Industry
Manufacturing
Overview
Superior initially began working with WebRanking in an entry level Search Engine Optimization campaign during the spring of 2005. Paid Search Management was added shortly after the initial engagement.
In 2012 Superior Glove Works made the decision to go “all in” when it came to their online marketing, with a desire to make their website into a more comprehensive marketing and lead generation tool. This led to their current digital marketing program, which focuses not only on keyword triggered traffic, but also on online engagement with the health and safety decision makers who choose the personal protection equipment for their organizations.
2015 » 2016
49.70%
Objective
To do this we would need to improve conversion rates, provide a better user experience, while making a concentrated push to establish the Superior Glove brand as an international leader in hand safety and personal protection equipment.
Challenges
We were also dealing with a very specialized industry that already had several established competitors. Due to the nature of the business, all our content, marketing and efforts needed to be authentic and true to the goals of Superior Glove.
Joe Geng, Vice President – Superior Glove
“We started working with WebRanking about 10 years ago and they have been amazing. Our website www.superiorglove.com has consistently performed better than many competitors 10x our size.”
Solution
Creating a Better User Experience
Content Creation & Promotion
With better content to promote we were able to make a switch in our PPC focus by heavily incorporating content promotion campaigns into our Facebook, LinkedIn and AdWords paid advertising efforts.
Targeting the Right Leads
![superior-popup](https://www.webranking.com/wordpress/wp-content/uploads/2024/05/superior-popup.webp)
Connecting Socially
Naturally, this push for engagement with the right audience and the right content, also led to a noticeable increase in organic traffic, rankings and inbound links for Superior Glove.
The Results
![superior-glove-traffic-and-conversions](https://www.webranking.com/wordpress/wp-content/uploads/2024/05/superior-glove-traffic-and-conversions.webp)
Going from a campaign that solely focuses on keyword generated traffic, to one that embraces engagement takes time to not only develop but to cultivate. Year over year web generated conversions for Superior Glove have increased as follows:
2012 » 2013
25.37%
2013 » 2014
61.51%
2014 » 2015
81.22%
The conversion rates for the site have also grown significantly, which can be attributed to the focus on conversion rate generation strategy & testing, along with the fact that we are now seeing higher quality visitors to the site that are more likely to turn into a lead or conversion.
2012
2.70%
2013
2.99%
2014
2.91%
2015
4.56%
2016
5.13%
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