Case Studies
PPC Case Study: Power Electric Distribution
![power-electric-logo](https://www.webranking.com/wordpress/wp-content/uploads/2024/01/power-electric-logo.webp)
15300 25th Ave. N, Ste 400
Plymouth, MN 55447
WebRanking Client
2016 to 2020
Industry
Manufacturing
Overview
When we were first contacted by Jean at Power Electric in early 2016, the initial plan was to go with an SEO campaign. Once we began to have a better understanding of their initial goals, budget and timelines, an AdWords PPC campaign was deemed an appropriate choice to start.
Q2 2016 » Q2 2017
25.1%
Objective
Challenges
We also needed to target the ideal customer based here in the US, with the understanding that many of them do business globally and are searching for international providers.
Jean Tate – Power Electric
“In our short time with WebRanking we have seen dramatic increases in website traffic, phone traffic and leads. I am continuously amazed at the amount of knowledge the team has brought to our company’s Google presence. We are in a challenging and niche market and the team didn’t seem phased by it. They’ve helped get our name in front of thousands of viewers we weren’t able to do on our own!”
Solution
Historical Keyword Analysis
Focus First on Top Performing Segments
Optimize Targeting
We also needed to make sure our ad copy talked to the specific customers we were trying to attract. We needed to continually test and improve this copy.
The Results
![power-electric-goals-conversions](https://www.webranking.com/wordpress/wp-content/uploads/2024/05/power-electric-goals-conversions.webp)
The PPC campaign for Power Electric was developed and launched at the start of 2016, with April 2016 being the first full month of the campaign. At this time, we have seen the following results for the campaign.
Q3 2016 » Q4 2016
59.9%
Q4 2016 » Q1 2017
9.4%
Q1 2017 » Q2 2017
17.3%
When comparing the 2nd Quarter of 2017 with the 2nd Quarter of 2016, we’ve seen a year over year increase in leads of 648%.
This is a great example of how a PPC campaign will grow over time as we become more familiar with a client’s products or services and can better position them in front of their potential customers.
We’ve also seen a steady increase in conversion rates for the campaign.
Q3 2016
4.6%
Q4 2016
5.3%
Q1 2017
5.3%
Q2 2017
6.2%
While the cost per lead has steadily declined.
Q3 2016 » Q4 2016
10.7%
Q4 2016 » Q1 2017
10.9%
Q1 2017 » Q2 2017
22.8%
When comparing the 2nd Quarter of 2017 with the 2nd Quarter of 2016, we’ve seen a year over year decrease in the cost per lead by -25.1%.
The Power Electric campaign provides us with another example of why an actively managed PPC campaign is important for growth and for increasing ROI.
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Don’t fit within these listed industries? Do you have ongoing marketing needs? We believe that no campaign is the same and it’s all custom, regardless of industry. We’re happy to speak with you. Give us a call today!