Case Studies
SEO Case Study: Balance Hormone Center
WebRanking Client
Since 2015 to Current Day
Industry
Local Healthcare
Overview
When Dr. Cafaro approached WebRanking about a digital marketing campaign, he had a new practice, a new website and a brand-new office. While he didn’t have any past online or offline marketing experience for this new practice, he did know that he wanted his website to be the focus of his marketing efforts and for it to attract high quality leads for his business.
Q4 Year 1 » Q1 Year 2
915%
915% Increase in Lead Conversions
Objectives
This was to be accomplished through a comprehensive Search Engine Optimization campaign that would generate first page organic exposure for the keywords that potential customers are using to search for the hormone replacement therapy services offered by Balance Hormone Center.
Challenges
We were also working in a location that had several established competitors online that a significant head start on their SEO strategy.
Brian Cafaro, MD – Balance Hormone Center
“I run a medical practice and was looking to gain new clients for my business and was referred to WebRanking by my website designer. I couldn’t be happier with Chris and Paul, who helped me with SEO and continued website enhancement.”
Solution
Foundation: SEO Campaign
Building Authority Through Links, Citations and Expanded Content
We also used our keyword research to identify multiple content pages that needed to be created and optimized for different types of services offered by Balance Hormone Centers.
Conversions
The Results
![balance-hormone-chart-1](https://www.webranking.com/wordpress/wp-content/uploads/2024/05/balance-hormone-chart-1.webp)
Since we started the campaign in August of 2015, we’ve seen a steady growth in both organic traffic and leads.
Looking at our year over year results, we’ve seen the following year over year increases in organic lead conversions:
Q4 Year 1 » Q1 Year 2
915%
915% Increase in Lead Conversions
Year 1 » Year 2
157%
157% Increase in Lead Conversions
Year 2 » Year 3
122%
122% Increase in Lead Conversions
During this time, we have also seen the following year over year increases in organic search traffic:
Q4 Year 1 » Q1 Year 2
642%
642% Increase in Organic Traffic
Year 1 » Year 2
189%
189% Increase in Organic Traffic
Year 2 » Year 3
195%
195% Increase in Organic Traffic
This campaign is the perfect example of how a long term commitment to an SEO program that is content focused, and based on solid keyword research will continue to drive traffic and leads over time. We are thankful to Dr. Cafaro for his trust and his patience; a successful campaign requires a partnership between the digital marketing agency and the client.
Balance Hormone Center provides top notch care for their patients, has an increadible patient retention rate and according to Brian this past month “was our best month to date, by far”.
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