Case Studies
SEO Case Study: All Surface Cleaning
![all-surface-cleaning-logo](https://www.webranking.com/wordpress/wp-content/uploads/2024/01/all-surface-cleaning-logo.webp)
9388 SW Tigard St.
Tigard, Oregon 97223
WebRanking Client
Since 2014
Industry
Local Service
Marketing Services
Overview
When Tom initially reached out to us about an SEO campaign, he had previously worked with multiple digital marketing agencies, but didn’t feel as if he was getting a good return on his online marketing investment. He felt that there were some serious issues with his site that were preventing him from getting better results, but didn’t know what was holding them back.
2016 » 2017
107.2%
Objective
We were also going to investigate the SEO work that had been previously done to the site and determine what if anything was hindering results.
Challenges
Another challenge was that All Surface Cleaning was physically located in Tigard, Oregon, a small suburb of Portland. As searches for their services that include the keyword “Portland” drive significantly more traffic than Tigard based searches, we would have to overcome the disadvantage of not being physically located in Portland.
We were also dealing with a site that was not mobile friendly, had an antiquated design and registered extremely slow response times with Google.
Tom Dieringer, President – All Surface Cleaning Company
“We have been exceptionally pleased with everyone we have worked at WebRanking – Chris, Paul and Tony. Since employing their services, our online lead generation has continued to grow at a healthy pace. The breadth of services and their awareness of a wide variety of SEO strategies and media have proven to be quite helpful and refreshing. ”
Solution
Link Audit
During our link audit, we also discovered that many of the site’s citations were either incorrect, incomplete or inconsistent with their current name, address and phone number. We put an emphasis on correcting these citations, along with building out new citations and quality links for the site.
Onsite SEO & Content
Redesign to be Mobile Friendly and Provide Better User Experience
A focus was also put on conversion rate optimization, as we needed to ensure that the site offered clear calls to action and directed the visitor to complete our desired goal of a phone call or free estimate form. We reinforced this effort with the creation of an exit intent pop-up to further increase conversion rates and leads.
The Results
![all-surface-cleaning-traffic-and-conversions](https://www.webranking.com/wordpress/wp-content/uploads/2024/05/all-surface-cleaning-traffic-and-conversions.png)
We initially began working with Tom and All Surface Cleaning in November of 2013. Our main objectives for the campaign was to increase both organic traffic and leads for the site. However, due to algorithm penalties we knew it was going to take time and effort to get the desired results. Going from a campaign that solely focuses on keyword generated traffic, to one that embraces engagement takes time to not only develop but to cultivate. Year over year web generated conversions for All Surface Cleaning have increased as follows:
2014 » 2015
1.3%
2015 » 2016
18.6%
2016 » 2017
107.2%
As for total qualified organic leads, we’ve seen the following results:
2015 » 2016
38%
2016 » 2017
105.8%
This campaign was a stark reminder of how working with an agency that employs questionable SEO strategies can do significant damage to your online presense. It took WebRanking a considerable amount of time to identify why the All Surface website was not performing as it should have been and to then rectify the situation.
Thankfully, due to the removal and disavowment of bad inbound links, coupled with a solid SEO strategy that involves continuous keyword driven content, technical SEO, link & citation building and ongoing onpage optimization updates, the site is now seeing a record number of organic visitors and traffic.
The organic improvement has been so significant that Tom has had to temporarily turn off the Google AdWords account WebRanking manages for him, so he can get caught up with the huge influx of organic leads and new business he has seen this past year.
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