Nov 10 I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]
Continue Reading "The Portlandia Guide to Conversion Rate Optimization" » Apr 08 I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates. I hope you enjoy it! View this […]
Continue Reading "Visual CRO: Optimizing CTAs for Focused Conversions" » May 10 Our latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:
Continue Reading "Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]" » 
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