Posts Tagged ‘PPC’

Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers

Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by […]

Google Testing New “Related to” Sponsored PPC Ads Segmentation in SERPs?

Hummm. It is Friday afternoon so I guess this falls in line with the timing of most of Google’s tests and new feature roll outs, like when they tested their left side search tool on Friday, April 2nd that was Officially Launched on Thursday, May 6th or when they Tested Olympic Logos in Search Pages […]

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?

The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply. It’s official, Mother’s Day Marketing Season is in full bloom along with the tulips!   With interest and search volume on the rise (and still rising), and time running out, you will […]

6 Frightening Tales from the Paid Search Crypt

Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words. Bring up Search Engine Optimization? No worries; they all want their sites to show up organically. Link Building? With a little explanation on the intricacies, most see the value these important links play […]