Posts Tagged ‘PPC’

PPC Bidding Strategies: from Foundational to Flexible

  This week I have the honor of presenting at the HeroConf in Austin, TX in the “More or Less: Flexible Bidding Strategies” session. My presentation for this session is entitled “PPC Bidding Strategies: from Foundational to Flexible“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View […]

Creating Linear Models that Lead to Successful PPC Campaigns

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View this […]

Final Countdown To AdWords “E-Day”

July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]

Top 25 Most Influential PPC Experts in 2013

  We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made […]

7 Questions to Determine if Facebook Ads are Right for Your Business

Yes, Facebook is a big deal. You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook. And despite the […]

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]

Conversion Rate Optimization Testing & Measurement [CRO Chat Streamcap]

Justin Rondeau (@Jtrondeau) lead today’s chat with a topic and question set titled “CRO Testing & Measurement.” The following is the transcribed Streamcap from the live chat:

Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs

A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name). Google is either seeing a […]

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]

Communication Ad Extensions for Google AdWords

The new Google AdWords “Communication Ad Extensions” have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple […]