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Top 25 Most Influential PPC Experts of 2014
by Tony Svoboda | July 23rd, 2014 | Posted in Pay Per Click, WebRanking News | Comments Off on Top 25 Most Influential PPC Experts of 2014
PPC Hero just published their yearly “Top 25 Most Influential PPC Experts” list for 2014. Congratulations to our very own James Svoboda for making the list again at #15 this year. Up 1 from #16 last year.
Continue Reading "Top 25 Most Influential PPC Experts of 2014" »Top 25 Most Influential PPC Experts in 2013
by Chris Lister | June 26th, 2013 | Posted in Pay Per Click, WebRanking News | Comments Off on Top 25 Most Influential PPC Experts in 2013
We donโt typically pay much attention to โTopโ lists, but when our friends over at PPC Hero put together theirs we couldnโt help but notice. Recently they published their โTop 25 Most Influential PPC Experts in 2013โ and as WebRanking provides Paid Search services to our clients, we were eager to see who made […]
Continue Reading "Top 25 Most Influential PPC Experts in 2013" »How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor
In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]
Continue Reading "How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor" »Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad
Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]
Continue Reading "Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad" »Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior
First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]
Continue Reading "Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior" »6 Frightening Tales from the Paid Search Crypt
Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words. Bring up Search Engine Optimization? No worries; they all want their sites to show up organically. Link Building? With a little explanation on the intricacies, most see the value these important links play […]
Continue Reading "6 Frightening Tales from the Paid Search Crypt" »