Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid.

James Svoboda presenting on PPC Account Structures at SMX East 2016 in New York City

My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools”. It’s a deep look into many of the aspects of how we here at WebRanking build paid search campaigns.

Full Presentation

Here is the full powerpoint presentation from the Wednesday September 28th, 2016 event for you to reference. I hope you enjoy it!

Keyword Word Stem Calculator – Free Excel Download!

During the presentation I referenced the Keyword Word Stem Calculator that I use to assess individual word stems and phrases during pay per click campaign analysis and planning. Several people asked if they could receive a copy of it so here it is for your use also!

Download the Keyword Word Stem Calculator Spreadsheet

Special thank you to Mr. John Lee for taking the pic above.

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