Having a mobile friendly website might be one of those items that’s been on your to-do list, but was never a real priority and kept getting pushed back for more “important” tasks. You might regularly brush aside mobile recommendations from your web designer or digital marketing agency, or feel that mobile isn’t an important facet for your online business.
Well, if Google is to be believed, this procrastination could end up hurting you on April 21st, when mobile friendliness is officially introduced as a new organic ranking signal.
On Thursday, February 26th, 2015 Google posted a blog article entitled “Finding more mobile-friendly search results”. You can read the complete announcement post here.
The key section we want to cover is, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”Continue Reading "Google’s New Mobile Friendly Algorithm Update" »