Dec 21

SEMpdx’s Annual SearchFest To Be Held In Downtown Portland

by | December 21st, 2009 | Posted in Conferences and Seminars, Portland Events | Comments Off on SEMpdx’s Annual SearchFest To Be Held In Downtown Portland

SEMpdx’s fourth annual SearchFest event is only a few month’s away. If it’s anything like last year’s event it will be worth your time to attend, SEMpdx did a great job. There were many well known industry speakers and attendees at last years event, keynote speaker was Danny Sullivan and Rand Fishkin was a session panelist.

Dec 15

The Search Engine War against Paid Links

by | December 15th, 2009 | Posted in Link Building | Comments Off on The Search Engine War against Paid Links
The Search Engine War against Paid Link Builders

The Search Engine War against Paid Link Builders

Buying and selling links to directly influence search engine ranking algorithms has been a hot button in the SEO community for several years. The topic first started to really heat up back in 2005 when Google began taking stronger action against publishers and advertisers who bought and sold keyword targeted text links.

Today the search engine war against paid link profiteers still rages on, but with the majority of buyers and sellers going underground, the battle has become more of a guerrilla style conflict that is being fought through site by site skirmishes (penalties), media intimidation (education) and threat of treason (de-indexing).

Because of the problematic nature of purchasing links, it amazes me when I encounter new creative openly promoting links in the form of a commodity. Such was the case few days ago when I was deleting a bunch of spam from an old email account that I no longer use and noticed the following email that was just sent the day before.


MegaLink Deal – 4 packages left!
*Note: Actual names, numbers, email addresses and domains have been changed.


Hello James,

Fortunately, due to some great partnerships this holiday season, we’ve been able to form what we call a MegaLink Package. This MegaLink Package includes 150,000 links plus 1,000 Twitter followers for a special rate of $1650 per month!!!

Here’s what is included:

Nov 11

Happy Veterans Day!

by | November 11th, 2009 | Posted in WebRanking News | Comments Off on Happy Veterans Day!
Bing.com Homepage - Veteran's Day, November 11th, 2009

Bing.com Homepage - Veterans Day, November 11th, 2009

The entire staff at WebRanking would like to take a moment to wish all of our Family, Friends and Clients a happy and safe Veterans Day. We want to express our heartfelt appreciation to the men and women who have served and protected our great country throughout its history.  It is because of your dedication, sacrifice and commitment that we are able to enjoy freedom and our way of life.

Thank you for the selfless work you have done for us, as on this day and everyday we want you to how much your sacrifice has meant to us all.

Oct 31

Happy Halloween! Google’s 2009 Halloween Logo and Logos from the Past

by | October 31st, 2009 | Posted in Search Engines | Comments Off on Happy Halloween! Google’s 2009 Halloween Logo and Logos from the Past

Happy Halloween! In honor of the frightful night, as has been a hallowed tradition for the past 11 years, Google created a special logo that was only displayed on October 31st.

Google's Halloween Themed Homepage 2009

Google's Halloween Themed Homepage 2009

Here are several of the past Google Halloween Logos from as far back as 1999, the year that I got my start in SEO. I can remember seeing the first one in ’99 and thinking: “Gee, they can do better than that”. We’ll I must say that they have indeed become more creative throughout the years. Kudos to the logo design team!

Oct 29

6 Frightening Tales from the Paid Search Crypt

by | October 29th, 2009 | Posted in Pay Per Click | Comments (7)
6 Frightening Tales from Paid Search

6 Frightening Tales from Paid Search

Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words.

Bring up Search Engine Optimization? No worries; they all want their sites to show up organically.

Link Building? With a little explanation on the intricacies, most see the value these important links play in gaining online exposure.

Social Media? Of course they are interested, it’s the new rage…and if all the cool kids are doing it, they don’t want to miss out on the action.

But the moment you mention Paid Search, a surprisingly large percentage react like you just asked them to sign their soul over to Beelzebub, the dark lord himself. No other Search Marketing medium gets the types of horrified reactions that Paid Search does. This is especially true for small businesses and local clients that have little experience in marketing their businesses online.

But why is that? Why do so many run away screaming like frightened little school kids from this effective and proven form of online advertising?

Oct 23

The Flaw in Google Analytics “Goal Position Change”

by | October 23rd, 2009 | Posted in Analytics, Tools & Software | Comments (3)

google-analyticsRecently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown menu. At first glance earlier today, this new feature seemed to be an easy way to rearrange your goals to your preference so that you can see the goals that you want, where you them. But after testing it further I realized that is has a major flaw that you need to be wary of: Loss Corruption/Confusion of Goal History Data
 

Reordering your Analytic Conversion Goals became too simple…

Change the Position of any of your 20 Web Analytics Goals

Change your Analytics Goal Positions easily by selecting another dropdown menu option

 
Why this is significant

Oct 23

Google Analytics Expands to 20 Goals & Allows Goal Position Change

by | October 23rd, 2009 | Posted in Analytics, Tools & Software | Comments Off on Google Analytics Expands to 20 Goals & Allows Goal Position Change

google-analyticsThe team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have been on my web analytics “Wish List” for some time are: 
 

      • More Goals Per Profile – Now 20!
      • Rearrange & Sort Goal Order

     
    20 Goals instead of just 4 – That’s 500% more Useful and 1,000% Simpler!

    Google Analytics now allows 20 Goals and Change Position feature

    Google Analytics now allows 20 Goals and Change Position feature

    Oct 09

    Yahoo No Longer Supports the Meta Keywords Tag

    by | October 9th, 2009 | Posted in Keyword Research, Search Engines | Comments Off on Yahoo No Longer Supports the Meta Keywords Tag

    During the a Search Engine Q&A session at the SMX East conference in New York this week, Yahoo officially announced that they have stopped supporting the meta keywords tag as an ranking factor in their web search algorithm. Yahoo was the last major search engine to openly admit that it was an element of their search ranking results.

    Yahoo Web Search No Longer Supports The Meta Keywords Tag

    Yahoo Web Search No Longer Supports The Meta Keywords Tag

    But did they really quit supporting the keyword tag? Maybe not…

    Oct 07

    Online Marketing Institute’s Education and Certification Programs

    Online Marketing Institute Essentials Badge

    At WebRanking, we are dedicated to our own continuing education in the industry we have been apart of for over a decade. So when I recently discovered the “Essentials of Online Marketing” course that is offered through the Online Marketing Institute, I decided it was time to brush up on a few internet marketing areas that fall outside the search box.

    Sep 28

    Google Turns 11 Years Old – Happy Birthday Googlle!

    by | September 28th, 2009 | Posted in Search Engines | Comments Off on Google Turns 11 Years Old – Happy Birthday Googlle!

    On September 27, 2009, Google turned 11 years old. In honor of this special day, Google.com created a special logo that was only displayed on their site on the Sunday. They even added an extra “l” the their name in the logo – Googlle.

    Googlles 11th Birthday Logo

    Googlle's 11th Birthday Logo

    Wow, where did the time go? Here are several of the past birthday logos.

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