We’ve Compiled Our List & Checked it Twice…
With Christmas only a few days away, those last minute acts of kindness probably aren’t going to be enough to get your name scratched off the naughty list and penciled into the nice one. Sure, you might hope to slip by this year on some clerical error or a loophole in the revised 2009 Naughty and Nice Code of Ethics, but remember Santa is supposedly checking them twice (which makes me wonder if he has a Naughty & Nice app for his iPhone yet, or is still doing it by hand?).
Yet whether your stocking this year will be filled with lumps of coal or gifts of joy, you are not alone. We have sent out a request to our colleagues, associates and some talented search elves up north to come up with our First Annual Not Quite Definitive List of Who’s Been Naughty and Who’s Been Nice in Search for 2009.
Nobody's walking out on this fun, old-fashioned family Christmas.
* THE NICE LIST *
* Google gets lots of gifts for attempting to innovate search with real-time results, social search, and more.
* StumbleUpon.com gets lots of gifts this Holiday season for leaving the hands off of eBay, listening to its community, and implementing changes around their desires.
– Jordan Kasteler
* Bing goes on this list for bringing more seriousness in competition to the search landscape. They’ve got a long way to go, but it’s the first positive step in a long, long time.
– Rand Fishkin
* Google Adwords new ad formats. This was a long-time coming in my opinion. I am curious to see if Yahoo and MSN try to follow Google, or, wait until their platform merger.
* Google Analytics upgrades since October….specifically, more “Goals” and “Alert” system.
* Google Webmaster Tools upgrades….specifically, their “Parameter Handling”.
– Clint Danks