Mar 01

Bing is getting back to business as usual. Maybe…

by | March 1st, 2010 | Posted in Search Engines | Comments Off on Bing is getting back to business as usual. Maybe…

Back to business as usual at Bing?

Back to business as usual at Bing?

After 2+ weeks of continuous search, social and web media coverage, the 2010 Winter Olympics have finally come to a close. It now time to put our individual Olympic dreams on ice for another 4 years and get back to business as usual.

 
That’s exactly what Bing is doing. Well, sort of…

Business as usual for Bing after the 2010 Winter Olympics coverage.

Oops, not quite business as usual for Bing after the 2010 Winter Olympics coverage.

Mar 01

Ignite Portland 8 Sponsorship

by | March 1st, 2010 | Posted in Portland Events, WebRanking News | Comments Off on Ignite Portland 8 Sponsorship
Ignite Portland

Ignite Portland #8

WebRanking is a proud sponsor of Ignite Portland 8, which is being held on Wednesday March 3rd at 7 PM at the Bagdad Theater. 

For those unfamiliar with Ignite, this geek friendly event gives 20 speakers 5 minutes on stage with 20 slides that auto advance after 15 seconds.  The speakers for this event were selected from over 75 entries and the topics vary from funny, to serious to the downright obscure.  A complete list of the speaker topics can be found at the Ignite Portland website.

The Ignite events are free and the doors open at 5:30 PM.  This is an extremely popular event, so if you want to attend make sure you get there early.  It fills up quick.

Feb 19

Google Follows Bing for Once – Tests Olympic Logos in Search Engine Result Pages

by | February 19th, 2010 | Posted in Search Engines | Comments Off on Google Follows Bing for Once – Tests Olympic Logos in Search Engine Result Pages

Well this has to be a first! It now appears that Google is showing their special Holiday and Event logos in their search engine result pages in a very similar manner to how Bing has been for almost a year.

Here are a few screen captures that show the new SERP’s.

Google Logo in SERP's

Google Logo in SERP's

Feb 16

Yelp Adds New Business Categories

by | February 16th, 2010 | Posted in Local Marketing, Social Media | Comments (6)

Yelp LogoYesterday on their official blog, Yelp.com announced that they have launched new categories for business owners.  The expansion is quite thorough and allows the niche business to separate themselves from some of the more general category listings.  From “Disc Golf”, “Tattoo Removal”, “Window Installation”, “Lasik” and “Cosmetic Dentists”, there are now specific categories to match up with more specific user searches (see the complete list of 70 new categories below).

If you have not yet claimed your business listing on Yelp…well, what are you waiting for?  Yelp is a fantastic way for local businesses to promote themselves to their community and allows business owners to gauge the pulse of how they are being received by their customers.  Smart business owners will see definite benefits when they monitor their reviews, respond professionally to negative reviews, and interact positively with their current client base that utilizes Yelp.

If you find a reoccurring theme in your reviews, like your receptionist is frequently rude, your valet parking prices are too high, or cleanliness does not appear to be a priority, then these are all areas that can be addressed internally and if rectified will create a positive buzz and better customer experience.  And most importantly…better reviews.

Feb 12

DMOZ 2.0 Rumored to Launch at End of March

by | February 12th, 2010 | Posted in Link Building | Comments (19)

There have been many reports and rumors about the forthcoming Open Directory Project overhaul, dubbed DMOZ 2.0, from as far back as March 2008. Recent info has hinted at the End of Q1. But just yesterday (Thu. Feb. 11th 2010), there was a strong rumor of a dmoz.org launch that might set one of the last days of March as the Full Launch date.

 
So what exactly is going to change with the launch of Dmoz 2.0?

Feb 09

A Love Hate Letter to Social Media

by | February 9th, 2010 | Posted in Social Media | Comments (3)
Dearest Social Media,

I love you. 

No, scratch that. I hate you. 

Wait, please don’t unfollow me.  I didn’t really mean that.  I’m sorry. I was…drunk, yeah that’s it. I wasn’t thinking straight. Really, it’s not you…it’s me. 

I really do love you…but to be honest, I think I might hate you at the same time.

Social Media is Breaking My Heart

Social Media is Breaking My Heart

We have been seeing each other casually now for quite some time, but I have to wonder where this is going?  I remember the early days of our relationship, when you were just an occasional blog post, or we would slum around together on SixDegrees & Friendster. 

Boy, the times sure have changed and you are more popular then ever before.  Everyone is talking about you and seems to want a piece of you.  Maybe it is out of jealousy, but it  hurts to hear my friends and Search colleagues talk about how you “put out” great results when they are with you. 

Personally, I don’t like to tweet and tell.

Dec 23

Who’s been Naughty and Nice in Search for 2009?

by | December 23rd, 2009 | Posted in Search Engine Marketing, Search Engines | Comments (5)

We’ve Compiled Our List & Checked it Twice…

With Christmas only a few days away, those last minute acts of kindness probably aren’t going to be enough to get your name scratched off the naughty list and penciled into the nice one.  Sure, you might hope to slip by this year on some clerical error or a loophole in the revised 2009 Naughty and Nice Code of Ethics, but remember Santa is supposedly checking them twice (which makes me wonder if he has a Naughty & Nice app for his iPhone yet, or is still doing it by hand?). 

Yet whether your stocking this year will be filled with lumps of coal or gifts of joy, you are not alone.  We have sent out a request to our colleagues, associates and some talented search elves up north to come up with our First Annual Not Quite Definitive List of Who’s Been Naughty and Who’s Been Nice in Search for 2009.   

Nobody's walking out on this fun, old-fashioned family Christmas.

Nobody's walking out on this fun, old-fashioned family Christmas.


* THE NICE LIST *

* Google gets lots of gifts for attempting to innovate search with real-time results, social search, and more.

* StumbleUpon.com gets lots of gifts this Holiday season for leaving the hands off of eBay, listening to its community, and implementing changes around their desires.

– Jordan Kasteler

* Bing goes on this list for bringing more seriousness in competition to the search landscape. They’ve got a long way to go, but it’s the first positive step in a long, long time.

– Rand Fishkin

* Google Adwords new ad formats. This was a long-time coming in my opinion.  I am curious to see if Yahoo and MSN try to follow Google, or, wait until their platform merger.

* Google Analytics upgrades since October….specifically, more “Goals” and “Alert” system. 

* Google Webmaster Tools upgrades….specifically, their “Parameter Handling”.

– Clint Danks

Dec 21

SEMpdx’s Annual SearchFest To Be Held In Downtown Portland

by | December 21st, 2009 | Posted in Conferences and Seminars, Portland Events | Comments Off on SEMpdx’s Annual SearchFest To Be Held In Downtown Portland

SEMpdx’s fourth annual SearchFest event is only a few month’s away. If it’s anything like last year’s event it will be worth your time to attend, SEMpdx did a great job. There were many well known industry speakers and attendees at last years event, keynote speaker was Danny Sullivan and Rand Fishkin was a session panelist.

Dec 15

The Search Engine War against Paid Links

by | December 15th, 2009 | Posted in Link Building | Comments Off on The Search Engine War against Paid Links
The Search Engine War against Paid Link Builders

The Search Engine War against Paid Link Builders

Buying and selling links to directly influence search engine ranking algorithms has been a hot button in the SEO community for several years. The topic first started to really heat up back in 2005 when Google began taking stronger action against publishers and advertisers who bought and sold keyword targeted text links.

Today the search engine war against paid link profiteers still rages on, but with the majority of buyers and sellers going underground, the battle has become more of a guerrilla style conflict that is being fought through site by site skirmishes (penalties), media intimidation (education) and threat of treason (de-indexing).

Because of the problematic nature of purchasing links, it amazes me when I encounter new creative openly promoting links in the form of a commodity. Such was the case few days ago when I was deleting a bunch of spam from an old email account that I no longer use and noticed the following email that was just sent the day before.


MegaLink Deal – 4 packages left!
*Note: Actual names, numbers, email addresses and domains have been changed.


Hello James,

Fortunately, due to some great partnerships this holiday season, we’ve been able to form what we call a MegaLink Package. This MegaLink Package includes 150,000 links plus 1,000 Twitter followers for a special rate of $1650 per month!!!

Here’s what is included:

  • SEMpdx Board Member

    Board Member
  • MNSearch Board Member
    Co-founder
  • Boost CTR Best PPC blogs
  • Techipedia Best of 2010
close pop

WebRanking Newsletter

Sign up to stay up to date on the latest digital marketing news, trends and strategies.



No thanks I don't to want stay up to date

joe gengquotelWe started working with WebRanking about 11 years ago and they have been amazing. Read More...
Joe Geng - Superior Glove