Apr 01

Yelp Interview Part 3: Luther Lowe Discusses Free & Paid Tools for Businesses, Opting out of Reviews & New Webinar Series for Small Businesses

by | April 1st, 2010 | Posted in Local Marketing, Social Media | Comments (2)

Yelp.com LogoThis is the third and final part of my interview with Luther Lowe, Business Outreach Manager at Yelp.

In the first part we discussed what it means to be Yelpโ€™s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website. While part two covered why Yelp frowns on review solicitation, how they protect businesses from fraudulent reviews and the doโ€™s and donโ€™ts on interacting with customers who have posted negative reviews about your business.

Today we will discuss the free and paid tools that are available to businesses, the possibility of opting out of Yelp reviews and a new webinar series designed exclusively for small businesses.

Following is the final piece of my three part interview with Luther:

Mar 30

Yelp Interview Part 2: Luther Lowe Discusses Review Solicitation, Fraudulent Review Protection & Dealing with Negative Reviews

by | March 30th, 2010 | Posted in Local Marketing, Social Media | Comments Off on Yelp Interview Part 2: Luther Lowe Discusses Review Solicitation, Fraudulent Review Protection & Dealing with Negative Reviews

Yelp LogoThis is the second part of my three part interview with Luther Lowe, Yelpโ€™s Business Outreach Manager. In Part One, we discussed what it means to be Yelpโ€™s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website.

In this second part of the interview we look at why Yelp frowns on review solicitation, how they protect businesses from fraudulent reviews and the doโ€™s and donโ€™ts on interacting with customers who have posted negative reviews about your business.

Following is the second part of my three part interview with Luther:

Mar 25

Yelp Interview Part 1: Luther Lowe Discusses Recent Lawsuit, His Role as Business Outreach Manager & How Business Can Succeed on Yelp

by | March 25th, 2010 | Posted in Local Marketing, Social Media | Comments (1)

Yelp LogoI recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelpโ€™s Business Outreach Manager. Luther was in town to speak at SEMpdxโ€™s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the recent lawsuits brought against their company and how small businesses can get the most out of their Yelp business listing.

Following is part one of my three part interview with Luther:

Mar 11

Bing’s Search Share Grows due to Wetlands near Anchorage, Alaska

by | March 11th, 2010 | Posted in Search Engines | Comments Off on Bing’s Search Share Grows due to Wetlands near Anchorage, Alaska
Bing.com

In case you have not yet heard, Bing’s Search Share Grew in February and their Market Share was up for the Third Straight Month in a row. The 4% to 6% month over month growth in search traffic is pulling Bing an estimated search share of somewhere between 9% and 12% of all total monthly US searches.

There are many debatable reasons why Bing is growing, but to me the reason is clear:
The Wetlands near Anchorage, Alaska

Yea, that’s right. I said the Wetlands.

In Alaska.

Mar 08

Client Spotlight – MVP Seminars

by | March 8th, 2010 | Posted in WebRanking News | Comments Off on Client Spotlight – MVP Seminars

 

MVP Seminars - Business Training Speakers

MVP Seminars - Business Training Speakers

Client Spotlight โ€“ MVP Seminars

At WebRanking we believe that our success is best measured by the success of our clients.  In my 8 years with the company, I have had the privilege of working with a diverse range of amazing clients, and I am happy to say that we have played a small role in helping many find online success.

This post is the first in what I hope to make a regular feature here on our Search Marketing blog.  The idea is to give our readers the opportunity to meet some of our remarkable clients, learn about their unique businesses and glean some knowledge from their entrepreneurial experiences.

For our first Client Spotlight post, we are extremely lucky to speak with Dr. Ron Marquardt, co-owner of MVP Seminars.  Ron has been a client with WebRanking since September of 2004.

Mar 01

Bing is getting back to business as usual. Maybe…

by | March 1st, 2010 | Posted in Search Engines | Comments Off on Bing is getting back to business as usual. Maybe…

Back to business as usual at Bing?

Back to business as usual at Bing?

After 2+ weeks of continuous search, social and web media coverage, the 2010 Winter Olympics have finally come to a close. It now time to put our individual Olympic dreams on ice for another 4 years and get back to business as usual.

 
That’s exactly what Bing is doing. Well, sort of…

Business as usual for Bing after the 2010 Winter Olympics coverage.

Oops, not quite business as usual for Bing after the 2010 Winter Olympics coverage.

Mar 01

Ignite Portland 8 Sponsorship

by | March 1st, 2010 | Posted in Portland Events, WebRanking News | Comments Off on Ignite Portland 8 Sponsorship
Ignite Portland

Ignite Portland #8

WebRanking is a proud sponsor of Ignite Portland 8, which is being held on Wednesday March 3rd at 7 PM at the Bagdad Theater. 

For those unfamiliar with Ignite, this geek friendly event gives 20 speakers 5 minutes on stage with 20 slides that auto advance after 15 seconds.  The speakers for this event were selected from over 75 entries and the topics vary from funny, to serious to the downright obscure.  A complete list of the speaker topics can be found at the Ignite Portland website.

The Ignite events are free and the doors open at 5:30 PM.  This is an extremely popular event, so if you want to attend make sure you get there early.  It fills up quick.

Feb 19

Google Follows Bing for Once – Tests Olympic Logos in Search Engine Result Pages

by | February 19th, 2010 | Posted in Search Engines | Comments Off on Google Follows Bing for Once – Tests Olympic Logos in Search Engine Result Pages

Well this has to be a first! It now appears that Google is showing their special Holiday and Event logos in their search engine result pages in a very similar manner to how Bing has been for almost a year.

Here are a few screen captures that show the new SERP’s.

Google Logo in SERP's

Google Logo in SERP's

Feb 16

Yelp Adds New Business Categories

by | February 16th, 2010 | Posted in Local Marketing, Social Media | Comments (6)

Yelp LogoYesterday on their official blog, Yelp.com announced that they have launched new categories for business owners.  The expansion is quite thorough and allows the niche business to separate themselves from some of the more general category listings.  From “Disc Golf”, “Tattoo Removal”, “Window Installation”, “Lasik” and “Cosmetic Dentists”, there are now specific categories to match up with more specific user searches (see the complete list of 70 new categories below).

If you have not yet claimed your business listing on Yelp…well, what are you waiting for?  Yelp is a fantastic way for local businesses to promote themselves to their community and allows business owners to gauge the pulse of how they are being received by their customers.  Smart business owners will see definite benefits when they monitor their reviews, respond professionally to negative reviews, and interact positively with their current client base that utilizes Yelp.

If you find a reoccurring theme in your reviews, like your receptionist is frequently rude, your valet parking prices are too high, or cleanliness does not appear to be a priority, then these are all areas that can be addressed internally and if rectified will create a positive buzz and better customer experience.  And most importantly…better reviews.

  • SEMpdx Board Member

    Board Member
    2012-2019
  • MNSearch Board Member
    Co-founder
  • Boost CTR Best PPC blogs
  • Techipedia Best of 2010
close pop

WebRanking Newsletter

Sign up to stay up to date on the latest digital marketing news, trends and strategies.



No thanks I don't to want stay up to date

joe gengquotelWe started working with WebRanking about 11 years ago and they have been amazing. Read More...
Joe Geng - Superior Glove