May 06

Google Officially Launches New Logo and Search Page Layout

by | May 6th, 2010 | Posted in Search Engines | Comments (10)

Google New SERPs Navigation

Google New SERPs Navigation


 
It’s official! Google has officially launched their new search engine result pages (SERPs) format and also an updated and cleaner looking logo.

We first noticed Google testing their new SERPs format back in April.

Since then we have been left to wonder if and when the new search page layout would go live ad if there were any changes that would be made to their format as well.

It appears that the only thing missing from the early tests is the “Not Entirely Unlike” section.

From “Not Entirely Unlike” to “Something Different”

Google SERP Test: "Not Entirely Unlike"

Test SERP: Not Entirely Unlike

New SERPs: Something Different

New SERPs: Something Different

Google Logos – Then and Now

Googles Original Logo

Google's Original TM Logo

Google's New Logo

New Cleaner Looking Google Logo

Apr 29

Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?

by | April 29th, 2010 | Posted in Search Engine Marketing | Comments Off on Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?

The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply.

It’s official, Mother’s Day Marketing Season is in full bloom along with the tulips!

Bing.com Shopping Promo for Mother's Day 2010

Bing.com Shopping Promo for Mother's Day 2010

Bing.com Homepage Link to Mother's Day 2010 Favorite Gifts

Bing.com Homepage Text Ad to Mother's Day Gift Guide »»»


 
Yahoo Homepage Mothers Day Target Ad for Kodak Camera

Yahoo Homepage Ad

With interest and search volume on the rise (and still rising), and time running out, you will need to consider moving quickly to tap into the remaining Mother’s Day season for SEO, PPC and Social Media.

Google Trends Mother's Day 2010 - 30 Days Comparison

Google Trends Mother's Day 2010 - April 30 Day Search Trend

Apr 06

Yelp Increases Transparency and Eliminates Favorite Review Feature

by | April 6th, 2010 | Posted in Local Marketing, Social Media | Comments (1)

Yelp LogoYelp has been getting a lot of attention recently and none of it is for being funny, useful or cool. With multiple lawsuits in the works, and claims of extortion and review manipulation being bantered around daily, the integrity of Yelp’s has been up for debate. In an attempt to quell those complaints and add more transparency to the process of how reviews are filtered, Yelp announced today on their official blog two major changes to the way they do business.

The first change, and one that has been requested by reviewers and business owners alike, is the ability to see the reviews that get caught in the oh so secretive review algorithm. That’s right, all of those reviews deemed to be from disgruntled ex employees, revenge seeking former lovers, unethical competitors, robots, the business owner’s family and the solicited 5 star customer are now available for all to see.

Want to discover reviews for your favorite restaurant or even your own business that didn’t make the cut to prime time? Here’s how you do it:

Apr 02

Google Testing New Format in Search Engine Result Pages?

by | April 2nd, 2010 | Posted in Search Engines | Comments (4)

 
Kudos to Paul Kragthorpe for spotting what is either a Good Friday (long weekend) test or a limited/controlled release of a new format for Google’s search engine result pages (SERP’s).

 

Google New SERP for Test

Google New SERP for TEST

Always a clever one to notice similarities, Paul remarks seem to be on point:

Apr 01

Yelp Interview Part 3: Luther Lowe Discusses Free & Paid Tools for Businesses, Opting out of Reviews & New Webinar Series for Small Businesses

by | April 1st, 2010 | Posted in Local Marketing, Social Media | Comments (2)

Yelp.com LogoThis is the third and final part of my interview with Luther Lowe, Business Outreach Manager at Yelp.

In the first part we discussed what it means to be Yelp’s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website. While part two covered why Yelp frowns on review solicitation, how they protect businesses from fraudulent reviews and the do’s and don’ts on interacting with customers who have posted negative reviews about your business.

Today we will discuss the free and paid tools that are available to businesses, the possibility of opting out of Yelp reviews and a new webinar series designed exclusively for small businesses.

Following is the final piece of my three part interview with Luther:

Mar 30

Yelp Interview Part 2: Luther Lowe Discusses Review Solicitation, Fraudulent Review Protection & Dealing with Negative Reviews

by | March 30th, 2010 | Posted in Local Marketing, Social Media | Comments Off on Yelp Interview Part 2: Luther Lowe Discusses Review Solicitation, Fraudulent Review Protection & Dealing with Negative Reviews

Yelp LogoThis is the second part of my three part interview with Luther Lowe, Yelp’s Business Outreach Manager. In Part One, we discussed what it means to be Yelp’s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website.

In this second part of the interview we look at why Yelp frowns on review solicitation, how they protect businesses from fraudulent reviews and the do’s and don’ts on interacting with customers who have posted negative reviews about your business.

Following is the second part of my three part interview with Luther:

Mar 25

Yelp Interview Part 1: Luther Lowe Discusses Recent Lawsuit, His Role as Business Outreach Manager & How Business Can Succeed on Yelp

by | March 25th, 2010 | Posted in Local Marketing, Social Media | Comments (1)

Yelp LogoI recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelp’s Business Outreach Manager. Luther was in town to speak at SEMpdx’s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the recent lawsuits brought against their company and how small businesses can get the most out of their Yelp business listing.

Following is part one of my three part interview with Luther:

Mar 11

Bing’s Search Share Grows due to Wetlands near Anchorage, Alaska

by | March 11th, 2010 | Posted in Search Engines | Comments Off on Bing’s Search Share Grows due to Wetlands near Anchorage, Alaska
Bing.com

In case you have not yet heard, Bing’s Search Share Grew in February and their Market Share was up for the Third Straight Month in a row. The 4% to 6% month over month growth in search traffic is pulling Bing an estimated search share of somewhere between 9% and 12% of all total monthly US searches.

There are many debatable reasons why Bing is growing, but to me the reason is clear:
The Wetlands near Anchorage, Alaska

Yea, that’s right. I said the Wetlands.

In Alaska.

Mar 08

Client Spotlight – MVP Seminars

by | March 8th, 2010 | Posted in WebRanking News | Comments Off on Client Spotlight – MVP Seminars

 

MVP Seminars - Business Training Speakers

MVP Seminars - Business Training Speakers

Client Spotlight – MVP Seminars

At WebRanking we believe that our success is best measured by the success of our clients.  In my 8 years with the company, I have had the privilege of working with a diverse range of amazing clients, and I am happy to say that we have played a small role in helping many find online success.

This post is the first in what I hope to make a regular feature here on our Search Marketing blog.  The idea is to give our readers the opportunity to meet some of our remarkable clients, learn about their unique businesses and glean some knowledge from their entrepreneurial experiences.

For our first Client Spotlight post, we are extremely lucky to speak with Dr. Ron Marquardt, co-owner of MVP Seminars.  Ron has been a client with WebRanking since September of 2004.

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