Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs
A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name).

Google AdWords Extended Text Ad Headlines with Display URL Domains (click to enlarge)
Google is either seeing a significant increase in clicks for ads in the top 3 positions with these new longer ad formats, or, depending on your conspiracy theory views, this is another step towards disguising their pay per click to look more like organic listings:)
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