Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be a major pain in the @$$. You typically would have to either edit each keyword by hand or use a one of the existing keyword modifier tools. These tools would require you to copy your search term list into an excel spreadsheet or web-based form that would help to perform the modifications, then you would have to copy them back into AdWords or AdWords Editor. These are handy and have a couple of interesting features, but I’ve never found one that is as easy to use as the process I discovered almost by accident.

Seattle - It's Not Portland

Yeah, I know…weird, huh? I mean who doesn’t love Seattle?

Well, this guy.

Now don’t get me wrong, I “like” our big brother up North, but growing up in Portland, over the years you kind of get tired of being that “other city” in the Pacific Northwest.

Yeah, yeah…Microsoft, Starbucks, Boeing, Space Needle, Nirvana. Seattle this, Seattle that. Blah, blah, blah.

Sour grapes? Sure, but it doesn’t help matters that the local Portland TV stations force feed us Mariners baseball in the summer and make us watch Sea Squawk football instead of giving us the better national match up on Sundays. I’m sorry, my allegiance is with the Blazers and the Timbers.

And besides, at least we still have an NBA team. (Ok, that was a bit harsh)

The new Google AdWords “Communication Ad Extensions” have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple lead generation solution that helps connect potential clients and customers (searchers) with businesses (advertisers) right from the search engine result pages.

Google AdWords "Communication Ad Extensions"

Request Call “Leads”

So I’m just sitting here, doing my job, when I think to myself, What does Twitter have in common with the Playstation Network? So, I go to Twitter to find the answer…it turns out, they have a LOT in common!

Now, I’m new to the whole Twitter scene, but let’s call a spade a spade. If I was running one of the most popular sites in the world, I think I would invest in some good infrastructure, so my site wouldn’t go down when people are simply posting 140 character comments. That’s just me.

But, I guess it was inevitable for Twitter to bite the dust once again. Money can only buy so much you know.

Well, what am I going to do now? Guess I’ll write my first blog post!

Top 7 Things to do While Twitter is Down:

In a progressive and highly tactical move, Bing has added a small and significant Social feature to their home page: the Facebook “Like” button.

Bing.com gets social, adds the Facebook Like button to the home page

Bing is the first search engine to add the Like feature to their home page. In truth this is probably not even something that Google could do as they do not have any featured daily or consistently changing content that an audience would engage with. However, since Google and Bing have repeatedly tried to mimic the others features, it would not surprise me if Google did copy this implementation and use it for their occasional holiday and event homepage doodle logos.

Why is this Significant?

“From my heart and from my hands, why don’t people understand, my intentions….”

For Christmas one year my prized gift was a telescope, which opened up this young child’s mind to an entirely new and amazing world of planets, stars, solar systems, Uranus jokes, and the dressing (or should I say undressing) habits of the cute girl down the block who I had a serious crush on.

Thinking back, these early forays into science might help to explain my devotion to the movie Weird Science and my serious intention to build my very own Super Model through the use of technology, a little gumption and yep, you guessed it: Science.

Today I still like music of Oingo Boingo and Thomas Dolby, have the Science Channel as a Favorite on the cable remote control, and frequently answer the question, “What dead historical person would you most like to meet?” with Asimov, Einstein, Sagan and Newton.

“Hello, my name is Chris Lister and I’m a science geek.”

Today’s post is day 8 of the 31 day Bing Challenge, where I’ve completely cut myself off from Google, to focus on Bing, for the entire month of March, 2011. Since I’m examining Bing’s search tools, features and options this week, I decided to spend today taking a look at the “Narrow By Date” search tool. So far, 8 days down and only 23 more to go.

 
Day 8: Narrow By Date – Tuesday, March 8th

Often when I am researching a trending topic, I will use a search feature like Bing’s Narrow By Date filter options to find content that is more current. This helps save time in reviewing posts and articles that may contain info that is no longer accurate.

This is not a search tool that is unique to Bing, but it has a few aspects that make different.

Today I completed the 7th day of the Bing Challenge. No Google searching for the entire month of March in order to focus on Bing. This week I’m looking into Bing’s search tools, features and options and today I’m examining their “More Info Box” feature that provides additional linking information. So far, 7 days down and only 24 more to go.

 
Day 7: More Info Box Search Listing Enhancements – Monday, March 7th

Search engine result pages have changed greatly over the years. Most of the engines in the early days only contained a few things: Linked Page Title, Text Description, Page URL, and maybe a Cache Date and Link if the engine cached the page.

Today’s search engine pages are much different and often contain a mixture of Images, Videos, News Headlines, Maps & Local Listings, Rich Snippets, and Social features such as latest Tweets.

In case you missed it, I gave myself a challenge and completely cut myself off from Google to focus on Bing on March 1st, 2011. So as of now, I have been Bing Only and Google Free for over 5 straight days. A small, but significant achievement for a search engine marketer. My goal here is simple: gain a deeper understanding of Bing. I figured that the best way to accomplish this was if I could commit, and stick to, only searching with Bing for a whole month. 5 days down and only 26 more to go.

Last week I spent my time getting to know more about Bing, working through Indexing issues and becoming familiar with Bing Webmaster Tools. This week I am planning on being more organized and will be examining some of their search engine tools and features.

Day 6: “Popular Now” Trending Search Features – Sunday, March 6th

Today is the 5th day of the Bing Challenge where I’ve committed to using Bing only. No searching on Google searching for an entire month. This week I’m getting to know Bing a little better and today I’m taking a closer look at their Webmaster Tools features and reports. 5 days down, 26 more to go.

 
Day 5: 3 Valuable Bing Webmaster Tools Features & Reports – Saturday, March 5th

While poking around in Bing’s Webmaster Tools today looking for indexing info for our new post that I wrote yesterday, I noticed a 3 nice features, reports and downloadable data sets that I found valuable for SEO.