Nov 28

WebRanking is proud to sponsor the 2011 PSU Digital Marketing Conference

by | November 28th, 2011 | Posted in Conferences and Seminars, Portland Events | Comments (7)

2011 Digital Marketing Conference

PSU's Digital Marketing Conference

If there are two things the crew at WebRanking love (there are, and more than 2 in fact) then it’s a great conference and an equally impressive party. Which is why, when the opportunity presented itself to be this year’s Wrap Party sponsor for Portland State’s Digital Marketing Conference, we couldn’t say no.

Two days of keynote speakers, presentations by Portland business leaders, boot camps, networking, Ignite styled speakers, digital marketing knowledge…and a wrap up soiree at Nel Centro? Yes, please!

And since this is the holidays, why not share in the festivities? That’s why we are giving away one Digital Marketing conference pass ($275 value)

Nov 02

2012 Search Marketing Agenda Presentation from Star Tribune’s Small Business Search Marketing Summit

by | November 2nd, 2011 | Posted in Conferences and Seminars, Minnesota Events | Comments Off on 2012 Search Marketing Agenda Presentation from Star Tribune’s Small Business Search Marketing Summit

I had the honor of speaking at the Star Tribune’s 2011 Small Business Search Marketing Summit on Wednesday November 2nd at the Walker Art Center in Minneapolis, Minnesota. Here is the Slideshare from my presentation entitled “2012 Search Marketing Agenda: What Every Small Business Needs to Know”. I hope you enjoy it!
 

View this this presentation or other presentations from WebRanking on Slideshare.net

Oct 07

James to present at the Small Business Search Marketing Summit 2011

by | October 7th, 2011 | Posted in Conferences and Seminars, Minnesota Events | Comments Off on James to present at the Small Business Search Marketing Summit 2011

Small Business Search Marketing Summit in Minneapolis

Small Business Search Marketing Summit in Minneapolis

WebRanking is proud to announce that our very own James Svoboda will be a featured speaker at the 2011 Small Business Search Marketing Summit presented by the Star Tribune on November 2 at the Walker Art Center in Minneapolis. James will be joining Sam Richter, the bestselling author on search and reputation, along with Leslie Gibson, a senior consultant with Nina Hale Search to discuss search marketing, reputation management and other advanced strategies for marketing your small business online.

Sep 13

WebRanking Sponsors WordCamp Portland 2011

by | September 13th, 2011 | Posted in Portland Events, WebRanking News | Comments Off on WebRanking Sponsors WordCamp Portland 2011

WordCamp Portland Sponsors

WordCamp Portland Sponsors

Love WordPress? We do! This is why we are a proud sponsor of WordCamp Portland, being held September 17th and 18th at the Eliot Center in downtown Portland.

What’s WordCamp you ask? WordCamp is a conference (actually it is an “un-conference”) that focuses on everything WordPress. This is an informal, community-organized event for casual users and core developers to participate in and share ideas.

As a sponsor, we want to offer you an opportunity to attend this weekend’s event for free.

Sep 08

Bing.com Refreshes Homepage, Launches New Layout (Not HTML5 Yet)

by | September 8th, 2011 | Posted in Search Engines | Comments (1)

I’m sure there are plenty of you who are too excited for the NFL Kickoff 2011 to notice any small changes over at Bing.com. Or maybe you are celebrating the new football season by playing some Tecmo Super Bowl (I highly recommend this one).

Well we’ll have none of those fun and games here at WebRanking. Only serious business for us, and today I’m here to write about Bing, and the subtle new changes to their homepage. This may or may not just be in preparation for their expected HTML 5 homepage, either way, it’s a nice change. Especially for those of you who didn’t know there was a way to actually find out what the image you were looking at actually was. Oh yes, there certainly was.

Bing Redesigns Home page, Launches New Format

Bing.com Refreshes Homepage, Launches New Layout

Aug 11

OTLA Using Social Media Links & Resources

by | August 11th, 2011 | Posted in Conferences and Seminars, Social Media | Comments (1)
Oregon Trial Lawyers Association - OTLA Logo

At the OTLA Annual Convention 2011 - The Oregon Trial Lawyers Association

I recently had the privilege to speak at the Oregon Trial Lawyers Association (OTLA) 2011 Annual Convention in Bend, OR in a session titled “Using Social Media: Marketing and Messaging”. My dear friend Beth Bernard partnered me with David Sugerman, an attorney with a notable body of work practicing in Portland, Oregon.

We had great discussion that referenced many social media websites and features that can be highly beneficial to independent attorneys and large law firms alike. The following is a list of websites and resources referenced during the session that has been expanded to include additional items worth consideration for expanding and engaging an online audience.

Jul 25

Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs

by | July 25th, 2011 | Posted in Pay Per Click | Comments (1)

A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name).

Google AdWords Extended Text Ad Headlines with Display URL Domain Names - PPC Tracking Software

Google AdWords Extended Text Ad Headlines with Display URL Domains (click to enlarge)

Google is either seeing a significant increase in clicks for ads in the top 3 positions with these new longer ad formats, or, depending on your conspiracy theory views, this is another step towards disguising their pay per click to look more like organic listings:)

Jul 13

The First Paid Google +1 Popularity Building Unsolicited Email?

by | July 13th, 2011 | Posted in Social Media | Comments (5)

The Google+ Plus Project

The Google+ Plus Project

It was probably just a matter of time before someone tried to monetize Google’s +1 by selling them to webmasters either desperate for search engine attention or too naive to understand exactly the type of manipulation that Google frowns upon. In case you don’t quite understand what G considers a poor and manipulative practice, this is it.

This email came in through an old email address that I have not used in 2+ years, but check from time to time because 1 client still emails it when they can’t seem to find my current address. It is my first (the first?) unsolicited email from an, *ahem*, internet marketing company, selling +1’s for the express intent of adding algorithmic social media weight to search rankings. And for as little as $0.59 for each +1!

The 1st Google Plus Paid +1 Building Email

The First Google Plus Paid +1 Building Email? (click for full image)

Here is the full email transcribed with identification data scrubbed.

Jun 28

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

by | June 28th, 2011 | Posted in Pay Per Click, Tools & Software | Comments (9)

Google AdWords PPC Keyword Matching: Exact, Phrase, Extended Broad and Modified BMM - Broad Match Modifier (Printable Version)

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions.

Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be a major pain in the @$$. You typically would have to either edit each keyword by hand or use a one of the existing keyword modifier tools. These tools would require you to copy your search term list into an excel spreadsheet or web-based form that would help to perform the modifications, then you would have to copy them back into AdWords or AdWords Editor. These are handy and have a couple of interesting features, but I’ve never found one that is as easy to use as the process I discovered almost by accident.

Jun 06

SMX Advanced – A Portlander’s Guide of Where to Eat and Drink in Seattle

by | June 6th, 2011 | Posted in Conferences and Seminars | Comments (1)

Scenic Seattle

Seattle - It's Not Portland

I’ve got to be honest. I don’t LOVE Seattle.

Yeah, I know…weird, huh? I mean who doesn’t love Seattle?

Well, this guy.

Now don’t get me wrong, I “like” our big brother up North, but growing up in Portland, over the years you kind of get tired of being that “other city” in the Pacific Northwest.

Yeah, yeah…Microsoft, Starbucks, Boeing, Space Needle, Nirvana. Seattle this, Seattle that. Blah, blah, blah.

Sour grapes? Sure, but it doesn’t help matters that the local Portland TV stations force feed us Mariners baseball in the summer and make us watch Sea Squawk football instead of giving us the better national match up on Sundays. I’m sorry, my allegiance is with the Blazers and the Timbers.

And besides, at least we still have an NBA team. (Ok, that was a bit harsh)

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