Jun 07

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

by | June 7th, 2012 | Posted in Local Marketing, Pay Per Click | Comments (2)

Google AdWords Location Ad Extension with Grey Pin on PPC Text Ad

Google AdWords Location Ad Extension

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right.

The Location Ad Extension, with it’s grey pin, has morphed over time to look more and more like the Google+Local page pin (formerly known as Google Places pages). There are several theories as to why the free Google Places listings, AdWords PPC Ads, and even standard organic “free” listings, have started to look alike, and most people align with one of these two points of view:

A) To create a more unified experience for users between the organic search results and pay per click ads.

or…

B) To blend the look, format and function of the free and paid listings so that searchers can have a hard time making the distinction between them, thus reducing their ability to choose between which type of listing they would like to click on. Basically, tricking surfers into clicking on the higher listed ppc ads more often than the organic “free” listings that Google generates no revenue from.

The truth probably lies somewhere in between.

The following image should provide you with a good example of this. (click to enlarge)

May 10

Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

by | May 10th, 2012 | Posted in #CROchat | Comments Off on Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

Using Photos & Images for Conversion Rate OptimizationOur latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:

Apr 28

Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

by | April 28th, 2012 | Posted in #CROchat | Comments Off on Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

CRO Chat - Ecommerce Conversion Rate Optimization ConsiderationsOur latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat:

Apr 25

Conversion Rate Optimization Best Practices for Web Forms [CRO Chat Streamcap]

by | April 25th, 2012 | Posted in #CROchat | Comments Off on Conversion Rate Optimization Best Practices for Web Forms [CRO Chat Streamcap]

CRO Chat - Best Practices for Contact Web FormsOur latest #CROchat was another great one where the topic and question set covered “Conversion Rate Optimization Best Practices for Web Forms”. The following is the transcribed Streamcap from the live chat:

Apr 12

Increasing Conversions Through Landing Page Copy & Messaging [CRO Chat Streamcap]

by | April 12th, 2012 | Posted in #CROchat | Comments Off on Increasing Conversions Through Landing Page Copy & Messaging [CRO Chat Streamcap]

CRO Chat - Increasing Conversions Through Landing Page Copy and MessagingOur latest #CROchat was another great one where the topic and question set covered “Increasing Conversions Through Landing Page Copy & Messaging.” The following is the transcribed Streamcap from the live chat:

Apr 05

Conversion Rate Optimization Testing & Measurement [CRO Chat Streamcap]

by | April 5th, 2012 | Posted in #CROchat | Comments Off on Conversion Rate Optimization Testing & Measurement [CRO Chat Streamcap]

CRO Chat - Conversion Rate Optimization Testing & MeasurementJustin Rondeau (@Jtrondeau) lead today’s chat with a topic and question set titled “CRO Testing & Measurement.” The following is the transcribed Streamcap from the live chat:

Mar 29

Tips & Best Practices for Solid Conversion Rate Optimization [CRO Chat Streamcap]

by | March 29th, 2012 | Posted in #CROchat | Comments Off on Tips & Best Practices for Solid Conversion Rate Optimization [CRO Chat Streamcap]

CRO Chat - Tips and Best Practices for Solid Conversion Rate OptimizationCROchat is here once again! Justin Rondeau (@Jtrondeau) and myself, kicked it off with a topic and question set titled “Tips & Best Practices for Solid CRO.” The following is the transcribed Streamcap from the live chat:

Mar 20

Announcing CRO Chat: A Weekly Open Discussion About Digital Conversions

by | March 20th, 2012 | Posted in #CROchat, Conversion Optimization | Comments (4)

Have you ever wanted to have a conversation with someone, or a group of people, about digital conversions, web analytics and measurement, human behavior and website engagement, visual and psychological persuasions online, usability (UX), and the optimization process for increasing conversions known as CRO?

If any of these topics peek your interest, then #CROchat is just the thing for you!

#CROchat: a reoccurring discussion about conversion focused topics

On Thursdays, at Noon Eastern time (12 pm), we’ll be hosting an open conversation where the main topics will be all of our favorites from the world of CRO and measurement.

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