Google AdWords Location Ad Extension

The Location Ad Extension, with it’s grey pin, has morphed over time to look more and more like the Google+Local page pin (formerly known as Google Places pages). There are several theories as to why the free Google Places listings, AdWords PPC Ads, and even standard organic “free” listings, have started to look alike, and most people align with one of these two points of view:

A) To create a more unified experience for users between the organic search results and pay per click ads.

or…

B) To blend the look, format and function of the free and paid listings so that searchers can have a hard time making the distinction between them, thus reducing their ability to choose between which type of listing they would like to click on. Basically, tricking surfers into clicking on the higher listed ppc ads more often than the organic “free” listings that Google generates no revenue from.

The truth probably lies somewhere in between.

The following image should provide you with a good example of this. (click to enlarge)

Our latest #CROchat is an interview style with a Conversion Conversation with Carlos del Rio (@inflatemouse) from Unbounce. The following is the transcribed Streamcap from the live chat:

Our latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:

Our latest #CROchat is an interview style with a Conversion Conversation with Robert Brady (@robert_brady). The following is the transcribed Streamcap from the live chat:

Our latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat:

Our latest #CROchat was another great one where the topic and question set covered “Conversion Rate Optimization Best Practices for Web Forms”. The following is the transcribed Streamcap from the live chat:

Our latest #CROchat was another great one where the topic and question set covered “Increasing Conversions Through Landing Page Copy & Messaging.” The following is the transcribed Streamcap from the live chat:

Justin Rondeau (@Jtrondeau) lead today’s chat with a topic and question set titled “CRO Testing & Measurement.” The following is the transcribed Streamcap from the live chat:

CROchat is here once again! Justin Rondeau (@Jtrondeau) and myself, kicked it off with a topic and question set titled “Tips & Best Practices for Solid CRO.” The following is the transcribed Streamcap from the live chat:

Have you ever wanted to have a conversation with someone, or a group of people, about digital conversions, web analytics and measurement, human behavior and website engagement, visual and psychological persuasions online, usability (UX), and the optimization process for increasing conversions known as CRO?

If any of these topics peek your interest, then #CROchat is just the thing for you!

#CROchat: a reoccurring discussion about conversion focused topics

On Thursdays, at Noon Eastern time (12 pm), we’ll be hosting an open conversation where the main topics will be all of our favorites from the world of CRO and measurement.