May 10

Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

by | May 10th, 2012 | Posted in #CROchat | Comments Off on Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

Using Photos & Images for Conversion Rate OptimizationOur latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:

Apr 28

Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

by | April 28th, 2012 | Posted in #CROchat | Comments Off on Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

CRO Chat - Ecommerce Conversion Rate Optimization ConsiderationsOur latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat:

Apr 25

Conversion Rate Optimization Best Practices for Web Forms [CRO Chat Streamcap]

by | April 25th, 2012 | Posted in #CROchat | Comments Off on Conversion Rate Optimization Best Practices for Web Forms [CRO Chat Streamcap]

CRO Chat - Best Practices for Contact Web FormsOur latest #CROchat was another great one where the topic and question set covered “Conversion Rate Optimization Best Practices for Web Forms”. The following is the transcribed Streamcap from the live chat:

Apr 12

Increasing Conversions Through Landing Page Copy & Messaging [CRO Chat Streamcap]

by | April 12th, 2012 | Posted in #CROchat | Comments Off on Increasing Conversions Through Landing Page Copy & Messaging [CRO Chat Streamcap]

CRO Chat - Increasing Conversions Through Landing Page Copy and MessagingOur latest #CROchat was another great one where the topic and question set covered “Increasing Conversions Through Landing Page Copy & Messaging.” The following is the transcribed Streamcap from the live chat:

Apr 05

Conversion Rate Optimization Testing & Measurement [CRO Chat Streamcap]

by | April 5th, 2012 | Posted in #CROchat | Comments Off on Conversion Rate Optimization Testing & Measurement [CRO Chat Streamcap]

CRO Chat - Conversion Rate Optimization Testing & MeasurementJustin Rondeau (@Jtrondeau) lead today’s chat with a topic and question set titled “CRO Testing & Measurement.” The following is the transcribed Streamcap from the live chat:

Mar 29

Tips & Best Practices for Solid Conversion Rate Optimization [CRO Chat Streamcap]

by | March 29th, 2012 | Posted in #CROchat | Comments Off on Tips & Best Practices for Solid Conversion Rate Optimization [CRO Chat Streamcap]

CRO Chat - Tips and Best Practices for Solid Conversion Rate OptimizationCROchat is here once again! Justin Rondeau (@Jtrondeau) and myself, kicked it off with a topic and question set titled “Tips & Best Practices for Solid CRO.” The following is the transcribed Streamcap from the live chat:

Mar 20

Announcing CRO Chat: A Weekly Open Discussion About Digital Conversions

by | March 20th, 2012 | Posted in #CROchat, Conversion Optimization | Comments (4)

Have you ever wanted to have a conversation with someone, or a group of people, about digital conversions, web analytics and measurement, human behavior and website engagement, visual and psychological persuasions online, usability (UX), and the optimization process for increasing conversions known as CRO?

If any of these topics peek your interest, then #CROchat is just the thing for you!

#CROchat: a reoccurring discussion about conversion focused topics

On Thursdays, at Noon Eastern time (12 pm), we’ll be hosting an open conversation where the main topics will be all of our favorites from the world of CRO and measurement.

Feb 28

Google AdWords Keyword Tool Update: Adds New Features & Changes UI

by | February 28th, 2012 | Posted in Keyword Research, Tools & Software | Comments (6)

Google AdWords Keyword Tool

Google AdWords Keyword Tool

If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out.

The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down pointing triangle, signifying that if you click it, there is more to see.

The arrow reveals 4 new keyword tool options:

  • Google Search
  • Google Insights for Search
  • Exclude Term
  • Show More Like This
  • New Keyword Level Drop Down Menu in AdWords Keyword Tool

    Google AdWords Keyword Tool: New Keyword Level Feature

    Here is a larger screen capture of what it looks like on a full page:

    Jan 31

    Google, what the (bleep) are you doing?

    by | January 31st, 2012 | Posted in Search Engines, Social Media | Comments (4)


    Google announced its new privacy policy last week – it was immediately met with Congressional concern, fire and brimstone from privacy advocates and some good old fashioned ribbing on Twitter from none other than Steve Martin (yeah, THE wild and crazy guy). This was just another dark cloud in a growing storm of concern regarding the Mountain View search giant.

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