Aug 28

WebRanking Sponsors Ignite Portland 11

by | August 28th, 2012 | Posted in Portland Events, WebRanking News | Comments Off on WebRanking Sponsors Ignite Portland 11

WebRanking is sponsoring Ignite Portland 11

WebRanking is once again proud to be a sponsor of Ignite Portland, now in its 11th session.

What is Ignite Portland? Each presenter gets 5 minutes on stage with 20 slides that automatically rotate after 15 seconds. This event isn’t limited to just Portland, as Ignite events can be found all over the world. However, Portland has a long running tradition of putting on amazing Ignite events, with some of the most creative, informative, thought provoking and down right off the wall presentations out there.

Which is why we have been a continued sponsor for the past 3 Portland Ignite sessions.

Ignite Portland 11 is going to take place on Wednesday September 19th at the Bagdad Theater. This is a free event, but if you are interested in going, make sure to get there early as seats fill up quickly.

For more information about the event, and a list of the scheduled speakers and their presentations, visit IgnitePortland.org.

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Jul 26

The Past, Present and Future of SEO Landing Pages

by | July 26th, 2012 | Posted in Minnesota Events | Comments Off on The Past, Present and Future of SEO Landing Pages

MnSearch Search Snippets - Landing Pages and Conversion Rate OptimizationI had the honor of presenting at MnSearch’s 1st Search Snippet event on “Landing Pages and Conversion Rate Optimization” on Thursday July 26th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “The Past, Present and Future of SEO Landing Pages“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Jul 26

Google Tests New SERP, Shifts Links to the Top

by | July 26th, 2012 | Posted in Search Engines | Comments (1)

When I opened my browser this morning (Google Chrome FTW!) and did a search on Google, I noticed that the Search Engine Result Page layout was quite different. I tried a couple searches to verify that it wasn’t a glitch in the matrix, and sure enough, I was seeing the new SERP with all my searches.

The additional links have moved from the left side of the SERP to the top, leaving a lot of extra space on the right side of a normal SERP. Could this mean expanded ads? That we won’t know for a while, but it does give more room for the page previews.

coffee-maker-serp

Search Engine Result Page for ‘Coffee Maker’ (click to view full size)

More Space for Images

Jul 13

Google Testing Combinations of Ads and Ad Formats in Image Search Results

by | July 13th, 2012 | Posted in Pay Per Click, Search Engines | Comments Off on Google Testing Combinations of Ads and Ad Formats in Image Search Results

Google AdWords Logo

Google AdWords

In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages.

This test appears to be for SERP combinations with and without standard AdWords PPC Text Ads, as well as with product listing ads for searches that appear to be related to ecommerce products. The following screen captures show some of the combinations that were spotted today.

 
Keurig SERP with Both Text Ads and Product Listings Ads

This SERP contained both of the Google AdWords ad formats for Product Listings and Text Ads, with the Top 2 Text Ads loading a couple of seconds after the rest of the page did. That delay caused the product ads and images below to appear to “bump” down.

Google Testing Image Search Ads: Keurig SERP

Google Testing Image Search Ads: Keurig SERP

 
Keurig SERP with Product Listings Ads Only

Jun 12

7 Questions to Determine if Facebook Ads are Right for Your Business

by | June 12th, 2012 | Posted in Pay Per Click, Social Media | Comments (3)

Facebook Ads - Are They Right for Your Business?

Yes, Facebook is a big deal.

You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook.

And despite the recent IPO concerns, plummeting stock prices, and GM publicly stating that Facebook Ads don’t work, I’m here to tell you that yes they do indeed work, and that there are countless businesses out there that are profiting from their Facebook ads.

In fact, with the recent IPO, Facebook now has an even greater need to maximize revenues and will certainly be focusing more and more on their paid advertisements. This should lead to better integration, better management tools and increased visibility for your ads.

Jun 07

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

by | June 7th, 2012 | Posted in Local Marketing, Pay Per Click | Comments (2)

Google AdWords Location Ad Extension with Grey Pin on PPC Text Ad

Google AdWords Location Ad Extension

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right.

The Location Ad Extension, with it’s grey pin, has morphed over time to look more and more like the Google+Local page pin (formerly known as Google Places pages). There are several theories as to why the free Google Places listings, AdWords PPC Ads, and even standard organic “free” listings, have started to look alike, and most people align with one of these two points of view:

A) To create a more unified experience for users between the organic search results and pay per click ads.

or…

B) To blend the look, format and function of the free and paid listings so that searchers can have a hard time making the distinction between them, thus reducing their ability to choose between which type of listing they would like to click on. Basically, tricking surfers into clicking on the higher listed ppc ads more often than the organic “free” listings that Google generates no revenue from.

The truth probably lies somewhere in between.

The following image should provide you with a good example of this. (click to enlarge)

May 10

Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

by | May 10th, 2012 | Posted in #CROchat | Comments Off on Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

Using Photos & Images for Conversion Rate OptimizationOur latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:

Apr 28

Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

by | April 28th, 2012 | Posted in #CROchat | Comments Off on Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

CRO Chat - Ecommerce Conversion Rate Optimization ConsiderationsOur latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat:

  • SEMpdx Board Member

    Board Member
  • MNSearch Board Member
    Co-founder
  • Boost CTR Best PPC blogs
  • Techipedia Best of 2010
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