Dec 21

2012 Holiday Toy Drive and Company Dinner

by | December 21st, 2012 | Posted in Minnesota Events, WebRanking News | Comments Off on 2012 Holiday Toy Drive and Company Dinner

Cheers from WebRanking!

This past Sunday in Minneapolis, the entire WebRanking crew and immediate family were fortunate to have the opportunity to all be together to celebrate the holidays and what was a very successful 2012 for the company.

With offices in both Portland and Minneapolis, it isnโ€™t often we have the chance for everyone to get together as a company, but with WebRanking sponsoring the LinkedMinnesota Holiday Extravaganza the next day, it presented us with the perfect opportunity to do so.

To kick off the eveningโ€™s festivities, we met up at a local toy store where we all took part in selecting and purchasing toys to donate to the outstanding Toys for Tots Foundation. As Christmas and the holidays is truly about the kids, this was a tremendous opportunity for us to give back and help brighten the Christmas experience for some very deserving children.

Dec 13

LinkedMinnesota Holiday Extravaganza Sponsored by WebRanking

by | December 13th, 2012 | Posted in Minnesota Events, WebRanking News | Comments Off on LinkedMinnesota Holiday Extravaganza Sponsored by WebRanking

LinkedMinnesota 2012 Extravaganza


WebRanking sponsors 2012 Extravaganza

WebRanking is the platinum sponsor of the LinkedMinnesota 2012 Holiday Extravaganza.

This full day event is on December 17th at the Mall of America Hilton, in Bloomington, Minnesota. Attendees of LinkedMinnesotaโ€™s signature networking event can expect a day filled with speakers, learning, networking, socializing, lunch, cocktails and prizes. Bestselling author Jill Konrath and sales and marketing experts Sam Richter and John Baker are the featured keynote speakers.

Dec 11

Tyler Purcell, Former Employee at WebRanking in Minnesota

by | December 11th, 2012 | Posted in Minnesota Events, WebRanking News | Comments Off on Tyler Purcell, Former Employee at WebRanking in Minnesota

 

    Update: Tyler Purcell no longer works at WebRanking. His start date was December 10th, 2012 and his final date was September 8th, 2015.

WebRanking’s new Digital Marketing Associate – Tyler Purcell

WebRanking is excited to welcome Tyler Purcell as the newest member of our Minneapolis marketing team!

Tyler, as a Digital Marketing Associate, will be focusing on Paid Search campaigns for our clients, while also lending a hand in other aspects of their online promotions.

As WebRanking continues to grow and work with a wide range of outstanding clients, Tylerโ€™s arrival allows us to continue to offer ROI driven digital marketing campaigns without sacrificing the personalized service weโ€™ve been known for since 1998.

2013 is already shaping into a fantastic year of growth for WebRanking and for our clients and we are happy to have Tyler onboard to help us continue down this road of future success.

Dec 10

BamCast Business and Marketing Podcast Interview

by | December 10th, 2012 | Posted in Social Media, WebRanking News | Comments Off on BamCast Business and Marketing Podcast Interview

Business and Marketing Podcast

The BAMcast Business and Marketing Podcast

Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing.

If you can get past a few โ€œumsโ€, I think you will find that there is some good content and discussions about the current state of online marketing, what it takes to be successful online, and how businesses of all sizes can utilize the internet to increase their bottom line.

Sep 28

Deep Dive Into Website Optimization

by | September 28th, 2012 | Posted in Minnesota Events | Comments (1)

MnSearch Presents Local University Twin Cities

I had the honor of presenting at MnSearch Presents: Local University Twin Cities on Friday September 28th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “Deep Dive Into Website Optimization“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Aug 28

WebRanking Sponsors Ignite Portland 11

by | August 28th, 2012 | Posted in Portland Events, WebRanking News | Comments Off on WebRanking Sponsors Ignite Portland 11

WebRanking is sponsoring Ignite Portland 11

WebRanking is once again proud to be a sponsor of Ignite Portland, now in its 11th session.

What is Ignite Portland? Each presenter gets 5 minutes on stage with 20 slides that automatically rotate after 15 seconds. This event isnโ€™t limited to just Portland, as Ignite events can be found all over the world. However, Portland has a long running tradition of putting on amazing Ignite events, with some of the most creative, informative, thought provoking and down right off the wall presentations out there.

Which is why we have been a continued sponsor for the past 3 Portland Ignite sessions.

Ignite Portland 11 is going to take place on Wednesday September 19th at the Bagdad Theater. This is a free event, but if you are interested in going, make sure to get there early as seats fill up quickly.

For more information about the event, and a list of the scheduled speakers and their presentations, visit IgnitePortland.org.

If you like this post and want to find others related to it, then follow me on Twitter:

Jul 26

The Past, Present and Future of SEO Landing Pages

by | July 26th, 2012 | Posted in Minnesota Events | Comments Off on The Past, Present and Future of SEO Landing Pages

MnSearch Search Snippets - Landing Pages and Conversion Rate OptimizationI had the honor of presenting at MnSearch’s 1st Search Snippet event on “Landing Pages and Conversion Rate Optimization” on Thursday July 26th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “The Past, Present and Future of SEO Landing Pages“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Jul 26

Google Tests New SERP, Shifts Links to the Top

by | July 26th, 2012 | Posted in Search Engines | Comments (1)

When I opened my browser this morning (Google Chrome FTW!) and did a search on Google, I noticed that the Search Engine Result Page layout was quite different. I tried a couple searches to verify that it wasn’t a glitch in the matrix, and sure enough, I was seeing the new SERP with all my searches.

The additional links have moved from the left side of the SERP to the top, leaving a lot of extra space on the right side of a normal SERP. Could this mean expanded ads? That we won’t know for a while, but it does give more room for the page previews.

coffee-maker-serp

Search Engine Result Page for ‘Coffee Maker’ (click to view full size)

More Space for Images

Jul 13

Google Testing Combinations of Ads and Ad Formats in Image Search Results

by | July 13th, 2012 | Posted in Pay Per Click, Search Engines | Comments Off on Google Testing Combinations of Ads and Ad Formats in Image Search Results

Google AdWords Logo

Google AdWords

In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the โ€œRelated toโ€ Ads Segmentation test, another unique test was spotted today for their Image Search pages.

This test appears to be for SERP combinations with and without standard AdWords PPC Text Ads, as well as with product listing ads for searches that appear to be related to ecommerce products. The following screen captures show some of the combinations that were spotted today.

 
Keurig SERP with Both Text Ads and Product Listings Ads

This SERP contained both of the Google AdWords ad formats for Product Listings and Text Ads, with the Top 2 Text Ads loading a couple of seconds after the rest of the page did. That delay caused the product ads and images below to appear to “bump” down.

Google Testing Image Search Ads: Keurig SERP

Google Testing Image Search Ads: Keurig SERP

 
Keurig SERP with Product Listings Ads Only

Jun 12

7 Questions to Determine if Facebook Ads are Right for Your Business

by | June 12th, 2012 | Posted in Pay Per Click, Social Media | Comments (3)

Facebook Ads - Are They Right for Your Business?

Yes, Facebook is a big deal.

You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on โ€œthe Facebookโ€ now too. With almost 900 million (yes, that is MILLIONโ€ฆDr. Evil) users, you also know that a significant number of your potential customers are also using Facebook.

And despite the recent IPO concerns, plummeting stock prices, and GM publicly stating that Facebook Ads donโ€™t work, Iโ€™m here to tell you that yes they do indeed work, and that there are countless businesses out there that are profiting from their Facebook ads.

In fact, with the recent IPO, Facebook now has an even greater need to maximize revenues and will certainly be focusing more and more on their paid advertisements. This should lead to better integration, better management tools and increased visibility for your ads.

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