It’s the start of a brand new year which means new beginnings and resolutions. For some of you this is also the time you commit (once again) to making content a priority for your website and blog.
So to prevent another year of unfulfilled resolutions and empty blog posts, we present the 5 Hard Truths You Need to Know Before Committing to Content Development.
#1. It Isn’t Supposed to be Easy
If good content was easy to create, you’d already have a blog filled with great posts and probably wouldn’t need to be reading this article.
The truth is that quality content is time consuming (don’t ask how long it has taken me to write this post). Good content requires creativity, diligence and commitment. Producing consistently good content should frequently be a pain in the ass.
But if you are a marketer, isn’t that why you got into this business? Didn’t you want to be creative, and produce consistently great work while adapting to new trends and strategies?Continue Reading "The 5 Hard Truths of Content Development" »