Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process.

Forecasting and Foreshadowing Content Needs through Research Analysis and Planning – MnSearch and MWMC Workshop

My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Keyword Word Stem Impact Calculator – Free Download!

During the presentation I referenced the Keyword Word Stem Impact Calculator that I use to assess individual word stems and phrases during keyword research. Several people asked if they could receive a copy of it so here it is for your use also!

Download the Keyword Word Stem Calculator Spreadsheet

Full Presentation

Here is the full powerpoint presentation from the Wednesday February 24th, 2016 event for you to reference. I hope you enjoy it!

Thanks to the wonderful Jen Jamar for taking this pic during the presentation.

If you like this post and want to find others related to it, then you can find me on LinkedIn and Twitter: Follow @Realicity