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Facebook Usage Down in the US, New Study Finds

Facebook’s Usage in the United States has declined for the first time in 11 years. This is according to a new Infinite Dial research series study from Edison Research and Triton Digital. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017.

Facebook Usage Down in US

Facebook Usage Down in United States via Infinite Dial Research Study

 

All Demographic Ages, Genders and Ethnicities

The study also concluded that US usage in every demographic age group, gender, and ethnicity is either down or flat for Facebook. The significant part of this is that it reaffirms Facebook’s decline is wide spread and not just due to a specific segment of it’s audience.

Social Referral Traffic Declined in 2017, Facebook the Most

A recent study from Shareaholic concluded that website referral traffic from Facebook declined steeply in 2017. This yet is another harbinger concerning social media’s 900 pound gorilla and it’s state as an industry leader.

Share of Visits by Social Network

Share of Visits by Social Network by Shareaholic

 
While Facebook popularity may be dipping, it’s important to note that it is still the most popular and widely used Social Network in the United States. Given Facebook’s ability to change and evolve, we’re not going to speculate on its demise. However, we are going to watch it and trends in other social media platforms closely to evaluate and anticipate where we should be placing more of our resources in the future.

Study Research

The research was done through telephone interview of 2,000 Americans, age 12 and above, in January and February of 2018. Interviewees were selected by Random Digit Dial (RDD) sampling for both cell phones and landlines, across demographics for ages, genders, and ethnicity. The study was conducted by Edison Research and Triton Digital as part of their Infinite Dial research series.

You can read more over at Edison Research.

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