Digital Marketing Update – September 2017
It’s the last month of Quarter 3 of 2017 and we’re hoping we don’t see any Christmas lights for at least another month. Fingers crossed!
In this month’s digital update, we look at Secure Websites, Fighting Fake News, Going Beyond Google, and more.
Jump in like it’s a pile of leaves!
Marketing Stat of the Month
Be Secure or Lose Conversions
According to research conducted by Ofcom, 58% of people won’t hand over their personal information to a website that wasn’t HTTPS-enabled (often identifying this by the padlock symbol).
We’re going to be working with our clients in the next few months to help get their sites secure. We have an article below about Google Chrome & HTTPS, so we won’t go on about that.
If you need assistance getting your site secure, let us know.
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
Autumn’s Here…Start Your Christmas Plans!
Goodness, I kid about Christmas. But yay, Autumn! The leaves are about to start falling faster than the hair on my head!
Did you know that when September, meaning seven in Latin, was named by the Romans, the calendar started in March so September was the 7th month of the year. When Julius Caesar created the Julian calendar, the first month was changed to January? I did not either, very interesting indeed!
Bonus Trivia Question: True or False: The warmest state in fall is Arizona. (Keep reading for the answer)
Top Marketing Stories from Around the Web
Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’
Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure. See what this means for you »
Facebook fights fake news spread via modified link previews
To combat false news without stifling responsible publications, Facebook is now starting to disable the ability of all Pages to edit the previews of the links they post in the Page composer or API, with an exemption for some original publishers.
How this affects on your Feed »
Phrase match is dead. Long live phrase match!
Reports of the demise of phrase match have been greatly exaggerated. It turns out that there are certain situations in which it comes in pretty handy. See How »
Explaining SEO to your grandparents
How can you explain SEO to people who don’t know the first thing about it? Here, I’ll tell show you how to explain SEO to all of your friends – and to your grandparents – in four simple steps. SEO Explained »
Introducing a better, simpler ad rotation
Google has just said "The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: "optimize" and "rotate indefinitely." Learn More »
Find out »
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Ranking your local business part 1: Introduction
In this series, David Mihm will go over the various aspects that contribute to your local rankings.
For the last nine years, I curated and published the annual Local Search Ranking Factors survey. Experts from around the world ranked the tactics to SEO success for their – and their clients’ – businesses in this survey. The survey results have become a starting point for many small businesses and marketers, as they learn about how to get their business more exposure on Google. This year, Darren Shaw of Whitespark took over data collection and analysis and published the results on the Moz blog. Continue Reading "Ranking Your Local Business Part 1" »
2017 SLC|SEM Digital Marketing Conference (DMC)
James will be speaking at the SLC|SEM Digital Marketing Conference in Salt Lake City, Utah that runs September 14-15, 2017. Interested in going? Register online »
Confluence – The Complete Digital Marketing Conference
After SLC|SEM James will be speaking at Confluence in Oklahoma City, Oklahoma. Confluence runs September 14-15, 2017 as well. Interested in going?
We’ve been working with Jean Tate of Power Electric since February 2016 managing her Paid Search Campaigns.
Power Electric was founded in 1986 with the desire to help customers from multiple industries find expert solutions and guidance for their OEM motor needs. Today they are a global leader in electric motor solutions. Their growth and success can be attributed to their core value of meeting and exceeding customer expectations. Power Electric is headquartered in Plymouth, Minnesota.
We’ve recently put together a case study showing their success while working with us, here’s a preview of results they’ve seen following quarterly lead growth:
"In our short time with WebRanking we have seen dramatic increases in website traffic, phone traffic and leads. I am continuously amazed at the amount of knowledge the team has brought to our company’s Google presence. We are in a challenging and niche market and the team didn’t seem phased by it. They’ve helped get our name in front of thousands of viewers we weren’t able to do on our own!"
– Jean Tate
Bonus Trivia Answer: FALSE: The warmest state during the fall months is Florida. (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.ADD COMMENT
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