Digital Marketing Update – September 2016
In this month’s digital update, we look at the numbers behind overall awareness of paid search ads, an upcoming Google ranking penalties for “pop ups”, the evolution of search and Facebook’s plan to show ads to those who are using adblockers. Plus, we’ve got an in-depth look at what exactly Remarketing is, along with a deep dive into how scripts are affecting your page speed and possibly your rankings.
And, begin!
Marketing Stat of the Month
Most People Don’t Know!
Did you know that nearly 55% of all searchers don’t know which links in the SERPs (Search Engine Result Pages) are PPC ads and which ones are not? Changes to the SERP’s over the years have blurred the lines between organic results and paid advertisements. Do a search. Can you tell which is which?
Luckily for us that means more people are clicking on our paid search ads! Not running PPC Campaigns yet? Contact us to get started.
Source: Search Engine Watch
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
The Autumnal Equinox
Fall is coming! The autumnal equinox happens the moment the sun crosses the celestial equator, which is an imaginary line in the sky that corresponds to Earth’s equator.
It falls (no pun intended) on Thursday, September 22nd this year.
Do you have any digital marketing plans that start in the fall? Do you have products or services that are seasonal that you might want to ramp up? If your customer’s buying habits change in Autumn, maybe your advertising message needs to change too. If you need help identifying how you can better reach your clients in the time of Back to School, Halloween and cooler weather, let us know, we are happy to help you.
Google Will Punish “Intrusive Interstitials” with a Ranking Penalty in 2017
Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible.
Find Out More »
10 Question-Based Keywords that Drive Tons of High-Quality Traffic
Elisa Gabbert identified ten types of question keywords – think of them as question-answering content templates – that can work for any type of business to drive tons of high-quality traffic. See the Keywords »
What the Evolution of Search Means for Marketers
For those of us working in the marketing side of this brave new digital world, staying on the cutting edge can be the difference between success and irrelevancy? Learn how »
Why More than a Quarter of US Internet Users Block Ads
According to July 2016 research, more than one-quarter of US internet users claim they have used an ad blocker on their desktop or laptop.
Read to See Why »
Facebook to start showing ads to adblocker users on desktop
Facebook has announced that it will start showing ads to users on its desktop version who currently use adblocking software. What Does This Mean? »
Marketing 101
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
The Basics of Search Engine Friendly Design & Development
Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me as it looks to a search engine. In this section, we’ll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. Share this part of the guide with your programmers, information architects, and designers, so that all parties involved in a site’s construction are on the same page. Let’s head to Moz’s “Beginners Guide to SEO” to learn more.
WebRanking News
How PageSpeed is Affected by Certain Scripts
WebRanking’s Paul Kragthorpe took a deep dive look into how scripts are affecting your page speed: See How They Affect Your Website »
Superior Glove: From SEO to Engagement
WebRanking recently completed a case study for one of our oldest clients. The Superior Glove campaign provides us with an ideal demonstration of how a client can evolve from a traditional SEO and PPC program, into one that is comprehensive and focuses on audience engagement and conversions.
See the Case Study »
Upcoming Conferences
Our James Svoboda is speaking at SMX Advanced in New York City on Wednesday, September 28th. His session is titled “Creating The Ideal Account Structure.” SMX East is one of the premiere events on the east coast for SEO & SEM. Save 10% with partner code: smxspeaker10adv
Client Spotlight
WebRanking has been working with the Patrick Fisher at Hive Modern Furniture since April, 2014. We manage his Paid Search Campaigns and provide CRO recommendations. Patrick has been a pleasure to work with!
If modern furniture is your thing, be sure to check out hivemodern.com!
“I’ve been extremely happy with the Paid Search Management services WebRanking has provided me over the past year. Hiring WebRanking has allowed me to step back from the daily management of the account with the peace of mind knowing that it is in the hands of experts.”
– Patrick Fisher
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134.
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