Digital Marketing Update – October 2017
It’s the start of the 4th Quarter, the game is on the line. We need to make sure our marketing efforts lead us to victory before time runs out!
In this month’s digital update, we look at Twitter Tweet Length, Pillar Pages for SEO, Tracking Local Traffic, and more.
Ready, set, HIKE!
Marketing Stat of the Month
Pick Up In Store
57% of online shoppers surveyed said they had picked up an online order in a store in the last year. Avoiding shipping fees is the top reason why 73% of shoppers preferred buy online and In Store pickup, followed by 32.2% for whom the store was nearby and convenient to pick up item and 30.4% who needed purchased item same day and couldn’t wait for delivery.
Let us help you with your eCommerce marketing needs!
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
Let’s Play Dress Up for All Hallow’s Eve!
Now’s the time to dress up those display ads and see if you can come up with some clever marketing themes to draw more attention. Get unique and don’t be afraid to branch out!
We all know trick-or-treating has been around for a long time. But did you know there were versions existing since medieval times? Originally, it was called “guising” and children and poor adults wore costumes and begged for food or money in exchange for songs or prayers during Hallowmas. This practice was also called “souling.”
Another interesting tidbit: if you see a spider on Halloween, it is the spirit of a loved on watching over you. So don’t squish it!
Bonus Trivia Question: True or False: Jack o’ Lanterns originated in the United States. (Keep reading for the answer)
Top Marketing Stories from Around the Web
Twitter to Test Doubling Tweet Length to 280 Characters
The 280-character limit will be available to a small group of people on the site. When asked for more information, Twitter said it would be a “single-digit percentage” of its 328 million users — so, millions — who will be “randomly chosen.” How to tweet with 280 characters right now »
What is a Pillar Page? (And Why It Matters For Your SEO Strategy)
Human search behaviors have changed, and so have the technologies used to interpret and serve up search results. Optimizing blog content to rank for long-tail keywords is no longer the best way to rank in search engine results — and your blog architecture has something to do with that. Learn about Pillar Pages »
Facebook ‘Snooze’ button temporarily hides people in your feed
Sick of a friend’s non-stop vacation photos? Bored of hearing about some business Page’s big launch? One of your groups won’t shut up about their upcoming get-together? Now Facebook has a Snooze button that lets you temporarily unfollow friends, Pages or Groups for 24 hours, 7 days or 30 days. See How »
How to Track Your Local SEO & SEM
If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority. Track Local Traffic »
Apple switches back to Google search results for iOS & Mac
After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.” What this means for you »
James Svoboda Shares the Importance of Merging PPC and SEO
WebRanking’s James Svoboda talks about the importance of teams all being accountable to one another. In the past, paid and organic teams were separated but today, they need to work together to be more efficient. Find out why »
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Ranking your local business part 2: Google My Business
In this series, David Mihm will go over the various aspects that contribute to your local rankings.
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. Continue Reading “Ranking Your Local Business Part 2” »
Making the Web More Secure
We mentioned in our last newsletter that Google is going to start showing warning messages in the Chrome browser on any website that has a form and isn’t secure (HTTPS).
In September we took it upon ourselves to make sure our website is secure. This allowed us to get familiar with the process and come up with a solid checklist for helping others.
We then successfully updated over 10 of our clients websites to SSL. It is an interesting project and one we’re still working on for other clients.
If you need help getting your website secure, we can help! Whether it be hands on or guiding you in the right direction. Just let us know.
Since March 2014, we’ve been working with Tom Dieringer at All Surface Roofing & Construction. We manage his Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Content Creation, Pay-Per-Click (PPC), and soon to be working on a completely new site redesign.
“The breadth of services and their awareness of a wide variety of SEO strategies and media have proven to be quite helpful and refreshing. Dealing with consultants can sometimes be a mixed bag and I’ve found that you must be alert for pretenders who simple regurgitate what others have said a year or two ago. The WebRanking team has always been on the cutting edge of their profession and are true industry leaders.”
– Tom Dieringer, CEO All Surface Roofing & Construction
Bonus Trivia Answer: FALSE: Jack o’ Lanterns originated in Ireland where people placed candles in hollowed-out turnips to keep away spirits and ghosts on the Samhain holiday. (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.ADD COMMENT