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Digital Marketing Update – November 2017

Once again we have to give thanks to our clients and subscribers! Without you, we wouldn’t be where we are today! Thank you!

In this month’s digital update, we look at review stars in the SERP’s, organic listings losing ground, mobile-first indexing, and more.


Get your bibs ready, it may get messy!

Marketing Stat of the Month

People Are Already Shopping for the Holidays!

35.5 % of Shoppers plan to start shopping for Holiday gifts before Thanksgiving. And 41% of consumers surveyed completed all or the majority of their holiday shopping online in 2016. That number is only going to rise!

Are you prepared for the shopping season? Let us help you with your Holiday Shopping Marketing!



Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

Giving and Receiving Thanks!

Oh Thanksgiving. It’s that special time of year where you get to take a day off to stuff your faces with as much pumpkin…


Wait…PUMPKIN?? No no no!

With as much wholesome food like turkey, mashed potatoes, and stuffing, as you can! What other time of the year is it appropriate to eat a verb? (from "stuffing: to fill or cram (oneself, one’s stomach, etc.) with food.")

Anyhow, as mentioned above in our stat of the month, a lot of people are getting their shopping done before or during Thanksgiving, so make sure you have your marketing in check. Don’t wait til the last minute!

Bonus Trivia Question: Approximately how many turkeys are eaten each year on Thanksgiving in the United States? (Keep reading for the answer)

Top Marketing Stories from Around the Web

Do Review Stars on Google Help Click-Through Rate?

This study shows that review stars in search engine results significantly improve click-through rates, by as much as 35%! See more from the study »


New Findings Show Google Organic Clicks Shifting to Paid

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend? Find out »

Google’s Mobile-First Index is Rolling Out

The rollout of the mobile-first index is going well, and a blog post about the process should be out soon. What do we know so far »

Unlocking Hidden Gems Within can be a confusing resource if you’re trying to learn how to use and implement structured data. This mini-guide arms you with the right kind of thinking to tackle your next structured data project. View the hidden gems »

14 Fun & Festive Holiday Marketing Ideas for 2017

Whether it be to show your loyal clients you care, to warm up current leads, or even entice new ones with some powerful branding campaigns, there’s a tremendous chance to use the seasons to your marketing benefit. See the ideas »

How to Do a Competitor Analysis for SEO

Competitor analyses can shape your entire SEO strategy, but they’re easy to overlook. Learn a straightforward way to perform a complete competitor analysis and take full advantage of the free Google Sheets template included in this post. Learn how »

Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

Ranking your local business part 3: Website Optimization for Local Search

In this series, David Mihm will go over the various aspects that contribute to your local rankings.

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website for local search. Learn why and how to do that!

Continue Reading "Ranking Your Local Business Part 3" »

Website Optimization for Local Search

WebRanking News

2 Years Down, X Years to Go!

For those of you that have been with us since the beginning, we thank you! This is officially the start of our 3rd year (our 25th issue as it were) doing our monthly newsletter!


We started out with just 143 subscribers, and have increased that number by over 215%! So once again we thank you. If you ever have any feedback on our newsletter, we’d love to hear it. Good or bad. Let us know!

James is Speaking at MKE Search


James will be speaking about PPC at MKE Search in Milwaukee, WI on Wednesday, November 15th. Single event tickets to this are just $20. Register today.

Client Spotlight


We’ve just started dipping our toes in the water with Levitt-Safety. But we’ve worked with Julie McFater, who is now running the marketing team there, for well over 5 years. We have big plans for them as we are managing their Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Content Creation.

Levitt-Safety is a Canadian national provider of life, fire and environmental safety products and services. With strategically located branches, Levitt-Safety is ideally equipped to serve companies of any scale or location who are serious about their safety program.

It means a lot to us that she would introduce us to her new company and brought us on to assist her with their digital marketing needs!

Thanks, Julie!

Bonus Trivia Answer: 46 MILLION turkeys!!! According to estimates by the National Turkey Foundation, 46 million turkeys are consumed on Thanksgiving. This means that 20% of the 228 million turkeys consumed in the U.S. each year are eaten on Thanksgiving. 22% of the turkeys we eat come from Minnesota. (source)

If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.

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