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Digital Marketing Update – May 2018

In this month’s digital update, we look at GDPR, Google’s new local search world, Optimizing your Google My Business Listing, ZIP Code geotargeting for PPC Campaigns and Microsoft’s new Audience Network.



Marketing Stat of the Month

Customer Experience a Top Priority

"57% of Marketers Say Elevating CX is a Top Priority"

Companies are devoting more resources towards improving the Customer Experience (CX) both online and offline at all customer touch points. Are you improving every customer touch point?

(Article) via Study (unavailable as of Aug 2019)

Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

All Gave Some, But Some Gave All

This month we honor those that gave their last full measure in defense of their country. Memorial Day, celebrated this year on Monday, May 28th, was originally called Decoration Day and was born out of the Civil War and a desire to honor our dead. It was officially proclaimed on May 5th, 1868 by General John Logan.

Memorial Day

Bonus Trivia Question: True or False? Flags should be flown half staff on Memorial Day. (Keep reading for the answer)

Top Marketing Stories from Around the Web

How to Survive Google’s New Local Search World

Stay up to date with the important changes Google has made regarding local business visibility in search results. Are you optimizing all the things like your Knowledge Panel, Images, Service and Menu links, Paid Listings and Ads, Reviews and more? Read on »

How to Optimize Your Google My Business Listing

Updated May 1st. Learn about recent Google updates like Posts, Booking buttons, Messaging, Questions & Answers, posting Videos, business Descriptions, Services/Menus and more. Read on »

Improving PPC Relevance with ZIP Code-based Geotargeting

ZIP code targeting can improve ad relevance and conversions rates. Use bid adjustments to improved results for zip codes you know are driving results. Read on »

Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

The new offering leverages artificial intelligence, new data sources for audience targeting, more levels of control and expanded inventory and responsive ad formats. Additional audience targeting includes web and search activity, demographic and consumer behavior activity and for the first time, select LinkedIn profile dimensions. We’re finally seeing Microsoft leverage their LinkedIn purchase, expect more advancements and LinkedIn use in the future. Read on »

Marketing 101

The Beginner’s Guide to – the NEW – Google Search Console

The new search console has Performance data, Index coverage, AMP (if your site uses it), Job Postings. Not all features from the old Search Console are in the new version, but should be added in the coming months. Learn about the New Search Console »

WebRanking News

SMX Advanced

SMX Advanced 2018 June

SMX Advanced in Seattle – June 2018

SMX Advanced is the premier Search Marketing conference of the year. Join James in Seattle as he’ll be speaking on Wednesday, June 13 in the session “Conversion Optimization: Turning Quick Wins Into Winning Streaks “.

Save 10% with discount code: smxadv18speaker (case sensitive)

Register for SMX Advanced Now »

MnSearch Summit


The MnSearch Summit is a full-day event consisting of learning from industry thought leaders delivering the most forward-thinking digital strategies and tactics.

James Svoboda is a co-founder and the acting Vice President for MnSearch and the rest of the WebRanking crew will be in attendance. Ticket sales are open. Save big by registering early!

Register for the MnSearch Summit Now »

Client Spotlight

Hanger Store provides a quality selection of garment and apparel hangers.

They are an ecommerce client that sells Wooden, Metal, and Padded hangers for Men, Women, and Children.

WebRanking has had the pleasure of working with John at for over 10 years, managing their SEO and PPC campaigns. They have been a great client to work with.

Bonus Trivia Answer: True & False! It is customary on Memorial Day to fly the flag at half staff until noon, and then raise it to the top of the staff until sunset. (source)

If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.

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