Digital Marketing Update – May 2017
The April showers are gone, now we’re looking forward to the May flowers!
In this month’s digital update, we look at Voice Search, HTTPS, Facebook vs Google Ads, and more.
Let’s spring right into it!
Marketing Stat of the Month
Voice Search is Taking Over
"40% of adults now use voice search once per day"
That’s not very surprising these days, since we have the ability to just blurt out "Hey Siri" or "OK Google" and complete a search without touching your device. Voice search is making Local SEO even more important!
(source)
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
All Gave Some, But Some Gave All
This month we honor those that have given their lives in defense of their country. Memorial Day, celebrated this year on Monday, May 29th, was originally called Decoration Day. It was born out of the Civil War and a desire to honor our dead. It was officially proclaimed on 5 May 1868 by General John Logan.
Many companies offer sales over the Memorial Day weekend, or offer discounts for veterans. Whatever your marketing plans, we’re happy to help!
Bonus Trivia Question: True or False? Flags should be flown half staff on Memorial Day. (Keep reading for the answer)
Top Marketing Stories from Around the Web
Half of Page-1 Google Results Are Now HTTPS
HTTPS results have topped 50% of page-1 Google rankings, according to our 10K tracking data. Dr. Pete explores the trends, major hold-outs, and what to expect in the near future. Read on »
Which is better: Facebook Advertising or Google AdWords?
Facebook advertising and Google AdWords can both be viable paid media options depending on your goals and the marketing budget your company has.
So Which is Better? Find Out »
101 Quick & Actionable SEO Tips That Are HUGE
Some SEO tactics are legit, and your brain needs time to marinate these tactics for every new client. Other SEO tactics are just gone and never coming back.
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
What’s the best way to show local searchers that you’re an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains »
Launching a New Website: Your SEO Checklist
Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today’s Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live. View the Checklist »
The Portland Guide to Pay Per Click Advertising
The Portland Guide To Pay Per Click Advertising covers building high performing and deeply segmented paid search campaigns localized to the Portland, Oregon metro market.
On the WebRanking Blog: Watch the Video »
Marketing 101
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Link Building 101
Link building is still one of the top SEO tactics. Quite a few things have changed in approaches to link building. One thing that hasn’t changed is that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also. Learn about Link building »
WebRanking News
James & Paul Celebrated Anniversaries
James Svoboda, our CEO, has now been with WebRanking for over 18 years! He can now legally gamble while on the job! (at least we think that’s what that means)
While Paul Kragthorpe, Technology Director, has now been here for over 6. His SEO baby teeth are coming in nicely!
Client Spotlight
We are celebrating our 1 year anniversary working with Colin Hoobler, PT, DPT, MS at c.h. Physical Therapy. We manage his Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).
c.h. Physical Therapy is the only Oregon-based physical therapy group with a standardized exercise therapy training program for its physical therapists, who must meet rigorous c.h. standards to provide consistent, high quality care at all clinics. Check out chphysicaltherapy.com today!
Bonus Trivia Answer: True & False! It is customary on Memorial Day to fly the flag at half staff until noon, and then raise it to the top of the staff until sunset. (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.
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