Digital Marketing Update – March 2018
We feel the luck of the Irish is on our side this month, how about you?
In this month’s digital update, we look at Search Engine Traffic, Site Structure, Timeless Marketing Strategies, and more.
Let’s find the end of the rainbow!
Marketing Stat of the Month
Are You Tracking Calls? You Should!
73 Billion phone calls are generated from mobile search alone. If you aren’t tracking those calls, you’re losing attribution for your marketing channels.
(source)
Most of our clients have call tracking in place, do you? If not, we can help!
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
St. Patrick’s Day!
Ah, St. Patrick’s Day…A day to drink a minty shake, wear a shirt that says “Kiss Me I’m Irish” even if you’re not, and a day to look for the infamous 4 leaf clover. Has anyone ever found one? We’re not sure.
One thing we are sure of is Digital Marketing. And we’re sure this holiday is a great day to spend the green, to make the green!
We’d LOVE to help you out if you need it! Just let us know.
Bonus Trivia Question: True or False Saint Patrick was born in Ireland. (Keep reading for the answer)
Top Marketing Stories from Around the Web
Search Engines Send More Traffic Than Social Media
For the first time in over 3 years Search Engines were once again the dominant referrer of website traffic in 2017, overtaking Social Media that held reign since 2014. Read More »
Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?
Google is driving more and more clicks back to Google and creating fully in-search experiences, including custom portals. Are they walling off a garden built on our content? What does (and doesn’t) Google owe us — as marketers, search users, and content creators? Find Out »
Facebook Usage Down in the US, New Study Finds
Facebook’s Usage in the United States has declined for the first time in 11 years. The study concluded that only 62% of Americans currently use Facebook, which is down from its peak of 67% in 2017. See the Study »
The Ultimate Guide to Site Structure
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. This guide tells you everything you need to know about site structure. Read the Guide »
7 Timeless Internet Marketing Strategies That Work in 2018 (and Beyond)
If you’re not actively marketing your business online in 2018, then you’re leaving money on the table. View the Strategies »
Google releases Mobile Scorecard & Impact Calculator
One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line. Check out the New Tools »
Marketing 101
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Ranking your local business part 7: Social Signals
In this series, David Mihm will go over the various aspects that contribute to your local rankings.
This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for building inbound links and how to build citations and explained the importance of reviews. Here, I’ll focus on what impact social signals have on local results (if any).
Continue Reading “Ranking Your Local Business Part 7” »
WebRanking News
SMX West
James is speaking on Wednesday, March 14th in the session “Conversion Optimization: Turning Quick Wins Into Winning Streaks “.
Save 10% with discount code: smxwest18speaker (case sensitive)
Engage Converence
The Engage Conference is a one-day digital marketing conference in Portland Oregon, presenting multiple informative learning tracks and panel sessions.
Tony Svoboda is the Treasurer for SEMPDX and the rest of the WebRanking crew will be in attendance.
Use Promotional Code “SVOBODA” for $100 off non-member tickets.
MnSearch Summit
The MnSearch Summit is a full-day event consisting of learning from industry thought leaders delivering the most forward-thinking digital strategies and tactics.
James Svoboda is the acting Vice President for MnSearch and the rest of the WebRanking crew will definitely be there. Pre-Keynote Registration is open now. Save big by registering early!
Register for the MnSearch Summit Now »
Client Spotlight
We started working with the team at Hand & Stone in Burlington in 2013. We work with them offering expertise in Google AdWords campaign development and management to drive quality visitors looking for massage and spa services in Burlington CA.
Hand & Stone Massage and Facial Spa offers Registered Massage, Facials and Waxing services. If you’re in the area check them out.
Bonus Trivia Answer: FALSE. Saint Patrick was born somewhere in Great Britain. Rumor has it that when he was 16 years old, he was kidnapped by pirates and held in captivity in Ireland for six years. During this time, Saint Patrick found religion, which gave him the hope to survive and eventually escape. He later returned to Ireland a few years later as a Christian missionary. (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.
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