Digital Marketing Update – June 2017
Now that we have our winter clothes offically in storage, we’re excited to see what summer 2017 brings! We hope you are as well.
In this month’s digital update, we look at Lessons from Voice Search, Local SEO Tips, Yelp, and more.
Ready, Summer, GO
Marketing Stat of the Month
Impulse Buying & Persona’s
"Single shoppers make 45% more impulse buys than married shoppers."
When you’re setting up your demographics for targeting shoppers with Facebook ads or another ad platform, you should always do research to see what are the right types of shoppers for your product!
(source)
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
Warm Weather and Fireworks!
Summer’s almost officially here! School’s out, and it’s almost time to shoot off the fireworks to celebrate the 4th of July! Bring it on.
Just so you know, summer solstice 2017 in Northern Hemisphere will be at 11:24 PM on Tuesday, June 20.
You shouldn’t wait til June 20th for your summer sales though. They should be in full swing. If you need assistance, please contact us, and we’ll get your internet marketing programs into gear!
Bonus Trivia Question: True or False: Summer Solstice is the point at which the Earth is closest to the sun. (Keep reading for the answer)
Top Marketing Stories from Around the Web
Lessons from 1,000 Voice Searches
Moz ran 1,000 searches on Google Home to find out how voice answers differ from desktop answers. Includes data on Featured Snippets and some Google Home Easter eggs. Read on »
21 Local SEO Tips for a Small Business to Outrank Google
Thinking local is what small businesses often do best. It’s just not always something some smaller businesses do online as well. Oftentimes, the reason for a lack of SEO effort is a belief that it’s going to be hard to compete with larger competitors with massive marketing budgets. Read the Tips »
Gain deeper insights with improved Quality Score reporting
In Google AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected click-through rate, ad relevance and landing page experience. Improve your Quality Score »
Study argues Yelp drives higher conversions than Google and Facebook
People are trusting review sites more and have a strong influence on consumer buying behavior. People who use review sites like Yelp tend to be lower in the sales funnel and often purchase within a short amount of time. Read More about Yelp »
Google AdWords Begins Using Machine Learning to Understand Purchase Intent
Machine learning is a hot topic. Google is now using it to determine buyer intent, and then will show ads to those more likely to buy. Learn about Purchase Intent »
Does Google Index My Keyword Placed in XYZ Location?
We all know by now that it’s important to put your keywords in as many places as you can, within reason, to get the most SEO value out of them. But are there any places that work, that shouldn’t? Paul decided to find out.
On the WebRanking Blog: See where keywords count »
Other Great Articles from May 2017:
Want more links? Be more likable
A fresh perspective on SEO for B2B companies
How to build an SEO strategy to dominate your market
The 7 Things You Must Know about the Psychology of Calls to Action
Marketing 101
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Learn the Basics of Pay-Per-Click (PPC) Marketing
Whether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! This is the first lesson in PPC University, a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you. Learn about PPC »
WebRanking News
James is speaking at SMX Advanced
James Svoboda, will be speaking at SMX Advanced about Pay Per Click marketing. Attend the event, June 12 – 14, with this 10% off code: smxadv17speaker
WebRanking is Attending MnSearch Summit
The crew from Portland will be flying to Minnesota in June to attent the 4th annual MnSearch Summit on June 23rd, 2017 at the St. Paul River Centre. We hope to see you there!
Call for Entries: 2017 Search Engine Land Awards
The Search Engine Land Awards are an opportunity for all members of the search marketing community – from agencies, to in-house teams to individuals to highlight their achievements in SEO and SEM. View all of the categories and get started on your entry materials today.
Client Spotlight
Since March 2014, we’ve been working with Tom Dieringer at All Pest Control Company. We manage his Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Content Creation, and also coordinated a completely new site redesign.
If you have issues with pests like: carpenter ants, odorous ants, spiders, wasps, mice, rats, moles, or others, Tom can help. Check out www.allpestcontrolcompany.com today!
The breadth of services and their awareness of a wide variety of SEO strategies and media have proven to be quite helpful and refreshing. Dealing with consultants can sometimes be a mixed bag and I’ve found that you must be alert for pretenders who simple regurgitate what others have said a year or two ago. The WebRanking team has always been on the cutting edge of their profession and are true industry leaders.
-Tom Dieringer, CEO All Pest Control Company
Bonus Trivia Answer: FALSE: The Summer Solstice is when the northern hemisphere of the Earth is most inclined towards the sun, and that’s why we get the most daylight of the year. The Earth is closest to the sun (Perihelion) in early January. (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.
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