Digital Marketing Update – June 2016
This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.
Let’s get into it!
WebRanking News
Upcoming Conferences
James is speaking at SMX Advanced in Seattle on Thursday, June 23rd. SMX Advanced is one of the best events for SEO & SEM. Save 10% with partner code: smxfriend10adv
The whole WebRanking crew will be attending the 3rd annual MnSearch Summit in Minneapolis on June 24th.
Seasonal Trends & Events
A quick peek at what’s trending now and in the near future that you might want to start planning for.
4th of July
For those of you in the U.S., the July Fourth holiday this year will be on a Monday. This means it’ll be a 3 day weekend. So if you have any sales that you need to prepare for, make sure to plan accordingly.
Marketing Stat of the Month
Perform a Full SEO Audit
According to Moz’s 2015 industry survey, site audits are one of the top activities for SEO agencies. And the survey respondents agree. 77% believe that businesses should perform a full SEO audit every six months.
Yet, 56% said that they never perform SEO audits for new clients. Yikes! Don’t worry, WebRanking always performs SEO audits for all new clients. Learn More »
Top Marketing Stories from Around the Web
Google Analytics announces changes at the Google Performance Summit
At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more…
How one small word makes a huge difference on Google SERPs
The search results page can change dramatically with just one change to the search query and what the implications of that word mean. Find out how »
Microsoft is Purchasing LinkedIn: What it means for advertisers
While much of the talk about Microsoft’s plans to buy LinkedIn for $26.2 billion in cash, announced Monday, has focused on beefing up its cloud business, there’s much to be considered for advertisers, particularly B2B advertisers.
Read what’s known so far »
Do Website Engagement Rates Impact Organic Rankings?
While it may not be a direct ranking signal that’s even part of Google’s core algorithm, Larry Kim believes CTR is an indirect signal that definitely impacts rank. See how engagement affects rankings »
Local SEO doesn’t happen in a vacuum
Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key. Read More »
Client Spotlight
WebRanking has been working with the team at Vogel Law Firm since March, 2013. We have managed their SEO, and PPC campaigns. A great client to work with.
Marketing 101
Each month we’ll introduce you to a new topic about Internet Marketing and we’ll discuss it briefly.
How Do Search Engines Operate?
Search engines have two major functions: crawling / building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant. But how do they do it? Let’s head to Moz’s “Beginners Guide to SEO“.
If you should have any questions about anything in our newsletter, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134.
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