Digital Marketing Update – July 2016
This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.
Dive on in!
Marketing Stat of the Month
Snapchat is Growing
This year, Snapchat’s US user base will jump by 27.2% to 58.6 million users. It will grow its user base by double digits, pulling ahead of Twitter and Pinterest in the US for the first time.
Those of you taking advantage of paid social advertising may want to talk to us about getting on the Snapchat wagon. Learn More »
Seasonal Trends & Events
A quick peek at what’s trending now and in the near future that you might want to start planning for.
Back To School
As PPCChat Founder, Matt Umbro, says “It’s amazing how many industries can benefit from back to school. It’s like even the smallest tie in to back to school is relevant (stores like the container store, whole foods, etc).”
For those of you who have any sales or specials to run for back to school season, make sure to plan accordingly.
Top Marketing Stories from Around the Web
Survey: Amazon beats Google as starting point for product search
Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. What does this mean?
Angie’s List is Now Free
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. What this change means for your business »
The most expensive 100 Google Adwords keywords in the US
Think your cost per click is high? A large chunk of Google Adwords data from SEMrush was analyzed to discover the most expensive keywords in the US. The results are staggering! See the CPCs »
How brands are jumping on the Pokémon Go bandwagon
Pokémon Go (yep, we’re going there) may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Read how brands are taking advantage »
Making your content perform beyond just SEO
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion. Read more »
Google Now Handles at Least 2 Trillion Searches per Year
How many searches per year happen on Google? The company has finally released an updated figure today of “trillions” per year. How many trillions, exactly, Google wouldn’t say. Consider two trillion the starting point. Read More »
Internet Marketing 101
Each month we’ll introduce you to a new topic about Internet Marketing and we’ll discuss it briefly.
How People Interact with Search Engines
One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users. Let’s head to Moz’s “Beginners Guide to SEO” to learn more.
Hero Conference 2016 – Philadelphia
James is speaking at SMX Advanced in New York City on Wednesday, September 28th. His sessions is titled “Creating The Ideal Account Structure.” SMX East is one of the premiere event on the east coast for SEO & SEM. Save 10% with partner code: smxspeaker10adv
WebRanking has been working with the Patrick Fisher at Hive Modern since April, 2014. We manage their many PPC campaigns for their many different styles of modern home furnishings. Patrick has been an outstanding client, and we look forward to working together for many years to come.
“Since working with WebRanking they have further built and refined my AdWords campaigns, run tests to improve performance on our ads, landing pages and website conversions, and greatly assisted in running our numerous sales promotions.” – Patrick Fisher
If you should have any questions about anything in our newsletter, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134.ADD COMMENT
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