Digital Marketing Update – January 2017
We’d like to start off by wishing all readers, clients, colleagues a Happy, Healthy and Prosperous 2017!
In this month’s digital update, we look at SEO and Facebook in 2017, the Future of Content Marketing, and more.
Let’s take a look into the future!
Marketing Stat of the Month
US advertisers spent $17.6 billion on digital ads in Q3
According to IAB data, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2.
The chart below shows internet ad revenue growth over the past decade.
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
Every year new marketing opportunities present themselves, we want to make sure you’re taking charge of the ones that will matter the most. Here’s a few things you can do in 2017 to set your company up for success.
We all know people love to like things on social media. We know because we love it ourselves! If your brand isn’t invested in Social media yet, now’s the time.
Remarketing Continues to Thrive
Remarketing (aka retargeting) is a great way to stay in front of your visitors after they leave your website if they’ve yet to convert or subscribe. Or even if they have converted, you can always use remarketing for a nice upsell!
Content is Still King!
Brands need to be more creative with their content’s formats to break through the noise. Visual content will become more important as search engines get better at reading and analyzing images to determine what your website is about. Use this to your advantage!
Be Our Valentine
It’s only January, why are we talking about Valentine’s Day? We just want to make sure you have a head start to get any special promos you want to run for Valentine’s Day ready. Now is the time to prepare them.
No procrastinating, that’s our New Year’s Resolution. Get it done early and relax!
Top Marketing Stories from Around the Web
SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
To succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers. Read More »
Stop Making These 14 Facebook Ad Mistakes In 2017
To many on the upper rungs of the corporate ladder, ‘SEO’ is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. View the Ad Mistakes »
Amazon begins testing Product Listing Ads on AdWords
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test. What Does This Mean? »
The Future of Content Marketing: Experts Share Content Predictions for 2017
In order for us to look to the future of content marketing, we have to take a critical look at the past and present. See the Predictions »
LinkedIn Ads: CPC vs. CPM bidding
Stop Saying ‘It depends on your goals’. AJ Wilcox bucks the conventional wisdom, and outlines a process for maximizing ROI for your LinkedIn Ads. See the Process »
Being the Brand Local Customers ‘Know’
A look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Read More »
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Search Engine Tools and Services
SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. These free resources provide data points and unique opportunities for exchanging information with the engines.
Let’s head to Moz’s “Beginners Guide to SEO” to learn more.
Welcome the Newest Member of WebRanking
Chris welcomed his new son, Dylan Christopher Lister, into the world on December 17th at 8:31 pm. Weighing in at 7 lbs 13 oz and measuring 21 inches from head to toe! We’re very excited for him and wish him the best!
Engage Conference (Formerly SearchFest)
WebRanking’s James Svoboda will be presenting at Engage Conference on March 9, 2017 in Portland, Oregon on pay per click.
WebRanking has been working with Pierre at LifeCycle Adventures since 2011. We manage their Search Engine Optimization and Conversion Rate Optimization.
They specialize in custom cycling vacations. If biking is your thing, they’ve got you covered. Check them out at https://www.lifecycleadventures.com/.
“WebRanking built LifeCycle Adventure’s SEO effort from scratch. LifeCycle operates in a very competitive space and is dwarfed by many larger players with deep pockets, yet WebRanking’s work has enabled LifeCycle to be present for a broad set of relevant target customer searches. ”
– Pierre Campana-Jourda
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.