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Digital Marketing Update – January 2016

Welcome to our first Digital Marketing Update of 2016. This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.


As we kick off 2016, we look ahead to what we hope to accomplish. We’ll try and kick it through the uprights, and not miss wide left…

We’re not disappointed at all….nope, not at all…well, at least the Portland team is not disappointed. The Minnesota team however: well it’s too soon to talk about.

We’re also happy to announce that we ended 2015 with 100% of our employees jail-free! (Keep reading for more on that)

Seasonal Trends & Events

A new year brings new holidays, events and a change in seasonal activity. Here’s what’s tending now and in the near future that you might want to start planning for.

New Year, New Opportunities

Comparing year over year growth for many of our campaigns shows that multi-channel initiatives lead to larger percentage of yearly gains. Here are some ways that you can take your current marketing initiatives to the next level in the new year.

Start a Newsletter
Newsletters are a great way to keep in touch with your current and future customers throughout the year. By leveraging your organic, paid, and social media efforts, you can start to grow your list of email subscribers.

Remarketing to Visitors whom have not yet Converted
While Newsletters are a great way to keep in touch with customers they have to subscribe to your list first. Remarketing (aka retargeting) is a great alternative to stay in front of your visitors after they leave your website if they’ve yet to convert or subscribe. And just like newsletters, you can leverage your existing site traffic for your remarketing efforts.

Extend your SEO & Paid Search Campaigns
There are now up to 4 paid listings at the top of an individual search page. This is causing fewer searchers to make it down to the organic listings. The importance of being in both spots for your keywords is growing. If you have an organic or paid search campaign that’s generating you solid new business you should consider extending it into the other listings on the page.

Increase Your Blogging & Content Initiatives with Paid Amplification
With organic social marketing reach now at their lowest levels many companies are turning to paid promotions to amplify their content visibility and grow their audience. If blogging and content creation is on your list this year, you should consider using paid promotions to promote and ampliy your content initiatives.

Groundhog’s Day

Don’t be caught up in a never ending routine. Make sure your marketing plan is trying new and exciting things in 2016.

Oh that reminds me, Super Bowl is coming up too! Talk to us if you want to throttle back your PPC ads on Super Bowl Sunday. Everyone’s going to be watching the game and those funny commercials, not Googling.

Valentine’s Day

Got any special promos you want to run for Valentine’s Day? Now’s the time to prepare them. Get started now!


Marketing Stat of the Month

Twitter Goes Visual

Images are much easier to consume than text. On Twitter, visuals are even more important since they increase the size of your content in a person’s Twitter stream. Therefore, don’t leave Twitter out of your visual content plans. See why »

What People Are Tweeting

Digital News from Around the Web

Google Had A Major Core Ranking Algorithm

Google has pushed a core ranking algorithm update over the weekend. We’ve checked if this affected any of our clients, and it doesn’t appear to have had any major affects. We will continue monitoring it. Read more »

An SEO Sentenced To 37 Months In Federal Prison For Extortion

An SEO named William Stanley was sentenced to over 3 years in prison and ordered to pay $174,888 in fees for SEO extortion. Read more »

10 Ways to Simplify Your Local Marketing Strategy in 2016

Lessons learned from the past and the expected trends for the new year.
Read more »

Facebook native videos vs. YouTube and other video formats

Interesting facts to know for companies relying on videos in their content strategy.Read more »

So long, 140! Twitter may soon let you share 10,000 characters per post

Twitter is said to be testing a new product that let’s users share up to 10,000 characters at a time, potentially moving beyond the 140 character limit that has defined the social network since it launched a decade ago. Read more »

How healthy is your location data?

The importance of keeping location data accurate and up to date. View the Guidelines »

Client Spotlight


EasilyDo offers Productivity Apps for Email, Contacts and Calendars. Their app helps you become more productive and more connected.

WebRanking has had the pleasure of working with Hetal for 2 years, managing their SEO campaigns and assisting with Conversion Rate Optimization on their site. They have been an great client to work with.

“Since hiring WebRanking to provide Search Engine Optimization services for our organization, we’ve seen excellent year over year gains in both organic traffic and leads” – Hetal Pandya, Co-Founder

WebRanking News

Upcoming Conferences

SearchFest 2016

The WebRanking crew will be attending Search Fest in Portland, OR this year on March 10, 2016. Our own Tony Svoboda is a member on the board of SEM PDX who is putting on the event.

HeroConf Philadelphia 2016

James is speaking at HeroConf in Philadelphia on Monday, April 25th. Hero Conf is the world’s largest all PPC event.

If you should have any questions about anything in this post, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister(503) 653.6134.

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