Digital Marketing Update – February 2018
Love us or hate us, it’s February, the month of love, and we just want to say we love all of you who read our newsletter and trust us with your business!
In this month’s digital update, we look at the new Search Console, the Future of Link Building, PPC Managment, and more.
Read on, you’ll love it.
Marketing Stat of the Month
HTTPS is Dominating the SERP!
Results from HTTPS domains have gradually seen higher exposure on SERPs (Search Engine Results Pages) from roughly 74% to 75.5% within the last 30 days. Moz’s SERP feature graph is great for constantly checking changes in Google SERPs.
This parallels with the increasing importance of switching sites to HTTPS. We’ve made sure all our clients know the importance of switching. Do you?
(source)
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
Valentine’s Day!
The favorite flower of Venus, the Roman goddess of love? The red rose, of course. The bud stands for strong romantic feelings, so it’s no surprise they make up the most popular Valentine’s Day bouquets.
The average U.S. consumer spent around $146.84 on Valentine’s Day gifts, meals and entertainment in 2016. Roughly 92 percent of married Americans with children will spend most of that money on their spouse; the rest goes to Valentine’s Day gifts for kids, friends, coworkers and even pets.
Get in on that action! If you have any marketing tactics that you’d just LOVE to get started on, now’s the time!
We’d LOVE to help you out if you need it! Just let us know.
Bonus Trivia Question: True or False Valentine’s day is the most popular holiday for greeting cards. (Keep reading for the answer)
Top Marketing Stories from Around the Web
Introducing the new Google Search Console
Google is starting to release this beta version to all users of Search Console, so that everyone can explore this simplified process of optimizing a website’s presence on Google Search. Get a Sneak Peak »
#FakeLinks: This Is the Future of Link Building
If you’re involved in the marketing or promotion of websites in any way, I hope that you take the time to read this, because you or your clients could be on the receiving end of what I dub #fakelinks very soon. See the Secret » (article unavailable as of Aug 2019)
The 10 Commandments of PPC Management
This post outlines 10 of Jeff Sauer’s PPC management rules, and provides additional resources that will help you understand how to increase your chances of success with PPC advertising. View the Rules »
Google To Use Page Speed In Mobile Search Ranking
Google is announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. Read the Announcement »
A Comprehensive Guide to Outbound Prospecting (for Agencies and Consultants)
This post will give you a step-by-step system you can use today to contact any potential business contact. See the Steps »
How We Wrote and Sent the “Best Cold Email Ever”.
We built a system that sent this engaging sales email out to tens of thousands of people, each featuring a personalised image, letting them know that we made it really easy for them to get quality merchandise for their team or event.
Read on to find out how they did it »
Marketing 101
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Ranking your local business part 6: The impact of local reviews
In this series, David Mihm will go over the various aspects that contribute to your local rankings.
This is the sixth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for building inbound links and how to build citations. Here, I’ll focus on another core local search ranking factor: generating reviews about your business. Learn why and how to do that!!
Continue Reading “Ranking Your Local Business Part 6” »
WebRanking News
SMX West
James is speaking on Wednesday, March 14th in the session “Conversion Optimization: Turning Quick Wins Into Winning Streaks “.
Save 10% with discount code: smxwest18speaker (case sensitive)
Engage Converence
The Engage Conference is a one-day digital marketing conference in Portland Oregon, presenting multiple informative learning tracks and panel sessions.
Tony Svoboda is the Treasurer for SEMPDX and the rest of the WebRanking crew will be in attendance.
Use Promotional Code “SVOBODA” for $100 off non-member tickets.
MnSearch Summit
The MnSearch Summit is a full-day event consisting of learning from industry thought leaders delivering the most forward-thinking digital strategies and tactics.
James Svoboda is the acting Vice President for MnSearch and the rest of the WebRanking crew will definitely be there. Pre-Keynote Registration is open now. Save big by registering early!
Register for the MnSearch Summit Now »
Client Spotlight
We started working with the marketing team at Advantis Credit Union in September 2017. We began by helping them transition to a new, responsive website. And now we continue our work with them offering our expertise in Search Engine Optimization and Pay-Per-Click.
Serving the needs of their members since 1928, if you’re in the Portland area and are looking for a credit union, look to advantiscu.org today!
Bonus Trivia Answer: FALSE. According to the Greeting Card Association, 190 million Valentine’s Day cards are exchanged annually, making Valentine’s Day the second most popular greeting card–giving occasion, after Christmas. (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.
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