Digital Marketing Update – February 2016
This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.
Let’s dive right in.
WebRanking News
Upcoming Conferences
James will be speaking at MnSearch during the February 24th event titled “MnSearch and MWMC Present: A Search Marketing Workshop.”
The WebRanking crew will be attending Search Fest in Portland, OR this year on March 10, 2016. Our own Tony Svoboda is a member on the board of SEM PDX who is putting on the event.
James is speaking at HeroConf in Philadelphia on Monday, April 25th. Hero Conf is the world’s largest all PPC event.
Seasonal Trends & Events
A quick peek what’s trending now and in the near future that you might want to start planning for.
It’s a Leap Year
In case you forgot, there’s one extra day in February to get some extra marketing initiatives out the door. Extra day to get that newsletter ready, extra day to run sale ads. Whatever it is, use your extra day wisely!
Easter Sunday
Do you have any Easter specials that you need to run? Start preparing them now. Easter Sunday is March 27th. Just don’t put all your eggs in one basket.
Marketing Stat of the Month
More Than Half of Americans Will Use Facebook
This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. Learn More »
Digital News from Around the Web
AdWords Updates Structured Snippets Headers and Adds Language Options
Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from. Read more »
When You Rank High Organically But Not Locally
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Find out »
Email Marketing: Create a Content Calendar in Four Easy Steps
Follow these four steps, to begin your content creation journey.
Read more »
7 Simple A/B Tests to Improve Landing Page Conversion Rates
A/B testing, or split testing, is crucial to optimizing your landing pages and improving your conversion rates. Focus on these seven factors, to make the most of your testing. Read more »
Eye-Tracking Study: How Consumers View Display Ads
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Find out now »
Client Spotlight
Superior Glove® is one of North America’s leading manufacturers and suppliers of work gloves. A respected source for thousands of customers, Superior Glove® has been in the business since 1910.
WebRanking has had the pleasure of working with Joe for over 10 years! We manage SEO, PPC, and their Social campaigns. We also do Conversion Rate Optimization on their site. They have been an outstandingclient to work with.
“We started working with WebRanking about 10 years ago and they have been amazing. Our website www.superiorglove.com has consistently performed better than many competitors 10x our size. These guys know what they are doing!”
– Joe Geng, Vice President
If you should have any questions about anything in this post, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister: (503) 653.6134.
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We started working with WebRanking about 11 years ago and they have been amazing. 