Digital Marketing Update – December 2017
As 2017 comes to a close, we want to thank our clients, colleagues, partners and newsletter readers for helping make this year another success. We wish you the happiest of holidays and look forward to all that 2018 has in store!
In this month’s digital update, we look at new Google AdWords features, Keyword Clustering, Inbound Links, and more.
Let’s end 2017 in style!
Marketing Stat of the Month
SSL Matters to Consumers
82% of respondents to a recent consumer survey said they would leave a site that is not secure! In other words, if your business’ website isn’t secured with SSL, more than 8 out of 10 Chrome users said they would leave your website.
As discussed in previous newsletters, WebRanking and our clients are covered, but are you? If you need help getting your site secure, let us know!
Seasonal Trends & Events
A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.
Christmas, Chanukah, Festivus, Kwanza…Doesn’t Matter!
It’s our favorite time of the year, the time for giving. Whether it be giving gifts, or giving back to the community, we are blessed to be in a position where we can give.
We hope you are able to take some time this Holiday season to give something, big or small, to someone and make their day!
Bonus Trivia Question: Everyone is familiar with the mistletoe tradition. What is the color of the berries of the plant? (Keep reading for the answer)
Top Marketing Stories from Around the Web
Google Rolls Out Adwords Promotion Extensions, Custom Intent Audiences & Ad Variations For Testing
Google made a few announcements for AdWords advertisers just in time, before Black Friday kicked off the holiday shopping season in the US last week.
Read about the Roll Out »
How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue
By experimenting with popup overlays, Sydney-based Canvas Factory (an ecommerce shop providing high-quality canvas prints) has found a ton of success engaging prospects at exactly the right time. Learn More »
What is keyword clustering, and who cares? (Hint: you should!)
More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. In other words, the big guys are bringing out the big guns, and we should be following in their footsteps. Learn About Clustering »
When SEO isn’t your SEO problem
Even the greatest SEO strategy won’t succeed if you can’t implement it properly. This article discusses common client obstacles and how to overcome them. Overcome SEO Obstacles »
Are There Any Search Optimization Strategies That Are Illegal?
In SEO, if you use a strategy that violates Google’s terms of service, or if you make a move that harms the average user’s experience, you could see a decline in your rankings or even face a strict “penalty” that harms your chances of ranking in the future. See what NOT to do »
Facebook Halts Ads that Exclude Racial and Ethnic Groups
Responding to criticism from black lawmakers, Facebook says it will temporarily block advertisers from excluding racial and ethnic groups when placing ads on the giant social network. Find Out More »
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Ranking your local business part 4: Inbound Links
In this series, David Mihm will go over the various aspects that contribute to your local rankings.
This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another essential asset for local SEO: earning inbound links to your local business website. Learn why and how to do that!
WebRanking Gearing up for our 6th Annual Toy Drive
Our Portland and Minneapolis team members will soon be participating in our annual holiday toy drive. This is a WebRanking tradition where we visit a local small business toy store and select donations that go directly to local Toys for Tots organizations.
We have amassed over 900 gifts for kids to date, we’ll try to break the 1K mark this year. Wish us luck!
We’ve teamed up with non-profit, Adopt a Pet, to provide Pay Per Click services for them. Their mission (and passion) is to help get homeless pets out of the shelters and into loving homes.
If you’re looking for a pet this year, stop by adoptapet.com and find the perfect addition to your family today!
Bonus Trivia Answer: I bet you said RED. If you did, you are….wrong! When we hang Mistletoe for the holidays, the stuff we usually buy does have red berries. However, the actual plant has WHITE berries!
I was just as surprised as you! (source)
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.ADD COMMENT