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Spring has Sprung – April’s Digital Marketing Update

Spring has Sprung…

    Sometimes it snows in April

    sup

    Sometimes I feel so bad, so bad
    Sometimes I wish life was never ending
    And all good things, they say, never last
    – Prince Rogers Nelson

There is a reason why the great artist from Minnesota wrote a song about it snowing in April. It’s because it’s true!

Sometimes It Snows In April ~Prince Rogers Nelson

Sometimes It Snows In April, Prince Rogers Nelson

 
It’s been a little over a week since we had any new snow here at our Minneapolis office, the weather turned warm(er), what’s left is melting, and it finally feels like Spring. Cheers to mother nature and the blooming of fresh flowers!

In this month’s digital update, we look at Small Biz utilizing agencies, Google’s March update, Behavioral Signals impact on local rankings and more.


Marketing Stat of the Month

Are You Gaining an Agency Advantage?

The recent “State of Local Marketing” report by BrandMuscle for 2018 shows that only 3% of Small Businesses use outside agency or vendor. That means that 97% of small businesses are going it alone. Wow!

3 percent small businesses use agencies

(source)

We partner with small and medium sized companies. Do you need help?


Top Marketing Stories from Around the Web

Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality

Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites. Rather, it had more to do with content relevance. Read More »

The 4 Hour PPC Analysis and Optimization Guide

James Svoboda’s SMX West presentation covering pay per click optimization efforts that can be done in less than 4 hours that will provide lasting results. Read More »

8 Most Common PPC Questions Answered by 50 Industry Experts

Our very own James Svoboda provided insight into this AdHawk article along with 50 or so other digital marketing experts on FAQs for PPC. Read More »


Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

Ranking your local business part 8: The Impact of Behavioral Signals

In this series, David Mihm goes over the various aspects that contribute to your local rankings.

Ranking your local business part 8: Behavioral Signals

Ranking your local business part 8: The Impact of Behavioral Signals

This is the final post of his 8-part series on how to rank your business for local searches at Google. Here, David takes a look at the potentially most influential component of local rankings: behavioral signals.

Continue Reading “Ranking Your Local Business Part 8” »


WebRanking News

SMX Advanced

SMX Advanced 2018 June

SMX Advanced in Seattle – June 2018

SMX Advanced is the premier Search Marketing conference of the year. Join James in Seattle as he’ll be speaking on Wednesday, June 13 in the session “Conversion Optimization: Turning Quick Wins Into Winning Streaks “.

Save 10% with discount code: smxadv18speaker (case sensitive)

Register for SMX Advanced Now »

MnSearch Summit

mn-search-summit-2018

The MnSearch Summit is a full-day event consisting of learning from industry thought leaders delivering the most forward-thinking digital strategies and tactics.

James Svoboda is a co-founder and the acting Vice President for MnSearch and the rest of the WebRanking crew will be in attendance. Ticket sales are open. Save big by registering early!

Register for the MnSearch Summit Now »


Client Spotlight

Superior Glove, maker of premium work gloves

Superior Glove, maker of premium work gloves.

Superior Glove is one of North America’s leading manufacturers and suppliers of work gloves, having been in business since 1910. While we haven’t been doing digital marketing services for them since their inception, we have been working with Joe Geng and the Superior Marketing Team since April 2005.

While Superior is certainly benefiting from a very successful digital marketing campaign that includes SEO and PPC marketing, their success is founded on their exceptionally made work gloves and personal protection equipment. Their website recently went through a major redesign adding a new glove selector tool, helping visitors find the perfect work glove to meet their specific needs.

Check out their new website »


If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.

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