Spring has Sprung – April’s Digital Marketing Update
Spring has Sprung…
There is a reason why the great artist from Minnesota wrote a song about it snowing in April. It’s because it’s true!
It’s been a little over a week since we had any new snow here at our Minneapolis office, the weather turned warm(er), what’s left is melting, and it finally feels like Spring. Cheers to mother nature and the blooming of fresh flowers!
In this month’s digital update, we look at Small Biz utilizing agencies, Google’s March update, Behavioral Signals impact on local rankings and more.
Marketing Stat of the Month
Are You Gaining an Agency Advantage?
The recent “State of Local Marketing” report by BrandMuscle for 2018 shows that only 3% of Small Businesses use outside agency or vendor. That means that 97% of small businesses are going it alone. Wow!
We partner with small and medium sized companies. Do you need help?
Top Marketing Stories from Around the Web
Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality
Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites. Rather, it had more to do with content relevance. Read More »
The 4 Hour PPC Analysis and Optimization Guide
James Svoboda’s SMX West presentation covering pay per click optimization efforts that can be done in less than 4 hours that will provide lasting results. Read More »
8 Most Common PPC Questions Answered by 50 Industry Experts
Our very own James Svoboda provided insight into this AdHawk article along with 50 or so other digital marketing experts on FAQs for PPC. Read More »
Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.
Ranking your local business part 8: The Impact of Behavioral Signals
In this series, David Mihm goes over the various aspects that contribute to your local rankings.
This is the final post of his 8-part series on how to rank your business for local searches at Google. Here, David takes a look at the potentially most influential component of local rankings: behavioral signals.
SMX Advanced is the premier Search Marketing conference of the year. Join James in Seattle as he’ll be speaking on Wednesday, June 13 in the session “Conversion Optimization: Turning Quick Wins Into Winning Streaks “.
Save 10% with discount code: smxadv18speaker (case sensitive)
The MnSearch Summit is a full-day event consisting of learning from industry thought leaders delivering the most forward-thinking digital strategies and tactics.
James Svoboda is a co-founder and the acting Vice President for MnSearch and the rest of the WebRanking crew will be in attendance. Ticket sales are open. Save big by registering early!
Superior Glove is one of North America’s leading manufacturers and suppliers of work gloves, having been in business since 1910. While we haven’t been doing digital marketing services for them since their inception, we have been working with Joe Geng and the Superior Marketing Team since April 2005.
While Superior is certainly benefiting from a very successful digital marketing campaign that includes SEO and PPC marketing, their success is founded on their exceptionally made work gloves and personal protection equipment. Their website recently went through a major redesign adding a new glove selector tool, helping visitors find the perfect work glove to meet their specific needs.
If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.ADD COMMENT