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Digital Marketing Update – April 2017

Hopping right on past the first quarter of 2017, we hope you are all having as great a year as we are!

In this month’s digital update, we look at Social Preference, State of Searcher Behavior, Facebook Reactions, and more.


Let’s HOP to it!

Marketing Stat of the Month

Every Generation is the Facebook Generation

With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. Across all three generations, respondents identified Facebook (43.6%) as their social network of choice. Collectively, respondents found Facebook to be 29% more popular than Instagram—the respondents’ nearest, cross-generational preference.

Facebook’s widespread popularity is nearly identical among Gen X (64.7%) and Baby Boomers (65.2%). When it comes to Millennials, however, our survey findings weren’t as distinct.


We’re not surprised to see that most people prefer Facebook. Are you? Find out some other great insights into social networks in Sprout Social’s article on “The Social Generations.”

Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

Happy Easter

Easter is right around this corner. Falling on Sunday, April 16th this year. Here are some fun facts about Easter to help you make it until then:

  • The Easter Bunny as a holiday deliverer of candy and eggs is thought to have started in Germany during the Middle Ages.
  • 76% of Americans will eat the ears on chocolate bunnies first.
  • 16 billion jelly beans produced in the US each year!
  • Coloring eggs was brought to a high art when medieval English kings dispersed hundreds of decorated, gold-leafed eggs throughout the royal household at Easter.

Now that you know all about Easter, we want to know if you have any sales or promotions geared toward Easter and need assistance. We’re happy to help!

Bonus Trivia Question: True or false? Eggs contain nearly every nutrient known to be essential to humans. (Keep reading for the answer)

Top Marketing Stories from Around the Web

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn’t provide. Read on »


How are Reactions Being Used and What Does That Tell Us?

It’s been a year since Facebook rolled out their ‘Reactions’ post response options, which came after Facebook CEO Mark Zuckerberg hinted that a version of the much requested ‘dislike’ option would be coming soon for The Social Network. What are Reactions telling us »

Close Variants Now Connect More People With What They’re Looking For

From running shoes to cheap hotels to credit cards, and everything in between, people are searching for the products and services you offer. However, finding the right keywords to reach your customers can be difficult–and many advertisers agree.1 Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. See how close variants work »

Email Marketing Benchmarks

The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian. See the results and benchmarks by industry »

Dynamic Search Ads are Now More Effective than Ever

Dynamic Search Ads (DSA) help you reach people who are searching for your products and services—without the need for you to actively manage keywords or ads. Today we’re introducing three improvements to DSA: page feeds, expanded ads and quality enhancements. See how they’ve changed » – The Original PPC Search Engine Launches New, Organic Web Search, a ground-breaking pay per click search engine from the Dot Com era, launched a new Alpha version on March 28th, 2017 with a nostalgic design but to little fanfare.

On the WebRanking Blog: Read about the launch »

Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

Conversion Optimization 101

Conversion optimization—it’s easy if you know what you’re doing, more challenging if the area is new to you. CrazyEgg goes back to basics with a beginner’s guide to conversions for those who want to know what it’s all about.

WebRanking News

Chris Celebrates 15 Years!


Chris Lister has now been with WebRanking for over 15 years! That’s pretty amazing. He wrote a nice blog post talking about it. We invite you to read it, and congratulate him!

On the WebRanking Blog: 15 Years: Once in a Lifetime

Client Spotlight


WebRanking has been working with Brian Cafaro, MD, MHA with Balance Hormone Center since 2015. We manage his Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).

Balance Hormone Center is an age management practice that specializes in improving the quality of life of our patients through hormone replacement therapy. They strive to make the rest of your life, the best of your life! If you’re in Gilbert, Arizona and are interested in how Brian can help you, check out today!

I couldn’t be happier with Chris and Paul, who helped me with SEO and continued website enhancement. I get charts monthly about how the website is doing and am given monthly strategy. Chris explained everything to me from the start, and when they got to work, I started getting new clients very quickly and continue to get suggestions on how to improve SEO strategy.
Brian Cafaro, MD, MHA

Bonus Trivia Answer: True! Eggs contain small amounts of almost every vitamin and mineral required by the human body! (source)

If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at [email protected] or call (503) 653.6134. We look forward to hearing from you.

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