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Digital Marketing Update – April 2016

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.


Let’s see what’s new.

WebRanking News

Employee Recognition

This month marks some awesome aniversaries for our employess. Chris Lister is celebrating 14 years with WebRanking, and Paul Kragthorpe is celebrating 5 years with WebRanking! We’re so proud to have them both of our team. Both are invaluable resources for our company and our clients.

Chris Lister & Paul Kragthorpe

Upcoming Conferences

HeroConf Philadelphia

James is speaking at HeroConf in Philadelphia on Monday, April 25th. Hero Conf is the world’s largest all PPC event.

More Information


James is also speaking at SMX Advanced in Seattle on Thursday, June 23rd. SMX Advanced is one of the best events for SEO & SEM.

More Information

Seasonal Trends & Events

A quick peek what’s trending now and in the near future that you might want to start planning for.

Memorial Day

Got any Memorial Day sales that you need to prepare for? Make sure to let us or your marketing team know. And enjoy the extra day off!

Mother’s Day

Seems like May is just filled with days to have special sales. Don’t forget about your Mother’s Day sales and more importantly, don’t forget to call your mom on May 8th!

Marketing Stat of the Month

Retailers Should Ramp Up Their Email Game for Millennials

According to Epsilon, 43 percent of millennials, compared with 32 percent of other shoppers, said they have been checking out retailers’ emails more often in the past six months.

You know what that means? Time to step up the email marketing game!

Learn More »


Redesigning AdWords for marketing in a mobile-first world

Google is completely redesigning AdWords to make it easier to navigate and use.
Read more »

Google AdWords for Mobile

Yelpers Write 100 Million Reviews and Counting

For nearly twelve years, consumers have been coming to Yelp to find great local businesses. Yelpers have now written 100 million reviews! What does this mean for your business? If it’s local, you best be on Yelp! Find out more »

How Google Works: A Google Ranking Engineer’s Story

Google pros, Gary Illyes, Webmaster Trends Analyst & Paul Haahr, Software Engineer give SMX West attendees an inside view of how Google determines it’s ranking and algorithm changes.  Watch the presentation »

How to Get More Followers, Fans and Likes to Increase Your Social Reach

How to make social media a lead-generating machine. This article provides 8 Tips for Getting More Social Media Followers, Fans, and Likes  Read the tips »

How In-Page-Analytics Can Boost Conversions

In-page-analytics provide valuable insight, yet they are under-used. By looking at these specific analytics you can figure out which areas of your site are most important and which links visitors are clicking when they are actually on your site. Learn More »

Client Spotlight

WebRanking has been working with Larry at CNI Locates for longer than we can count! We kid, we’re good at counting. Since February, 2011, we have managed their SEO and PPC campaigns. Larry has been an superb client to work with!

Spring is starting, so speaking for Larry let us tell you to Call before you dig!

“It’s nice to see that regardless of the times, good or bad…the WebRanking team always seem to continually adapt and change with the times and see to it that their customers have that extra competitive edge.”
– Larry Gasser, President

If you should have any questions about anything in this post, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister(503) 653.6134.

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