We’re thrilled to announce that our CEO, James Svoboda, will be speaking at the highly anticipated 2024 Engage Conference! Taking place on October 17 & 18, 2024, at Portland State University, Engage is back for two full days of learning, networking, and digital marketing insights. Known as Portland’s original digital marketing conference, Engage is far from your ordinary event—it’s a dynamic experience dedicated to supporting and educating the digital marketing community.

James’s presentation, titled The “Clever”, +Shrewd and [Smart] Approach to PPC During the Age of Stoopid Artificial Intelligence, will dive into the evolving landscape of Pay-Per-Click (PPC) advertising. In this session, attendees will explore the challenges posed by rising CPCs, loose keyword matching, and the opaque nature of search ad copy performance. James will also cover how so-called Artificial Intelligence has infiltrated almost every aspect of paid advertising, what has fundamentally stayed the same, and how marketers can leverage AI to enhance campaign performance.

Engage Marketing Conference features a wide array of informative learning tracks and panel sessions, covering everything from social media, SEO, and paid media to content, UX/design, and more. This nonprofit event is curated with a focus on providing the highest level of expertise and value for digital marketers of all levels—from in-house SEOs and agency professionals to business owners aiming to grow their revenue.

Don’t miss your chance to learn from James and other industry leaders at one of the most comprehensive digital marketing conferences of the year. We hope to see you there!