Archive for the ‘Pay Per Click’ Category

Jul 12

Final Countdown To AdWords “E-Day”

by | July 12th, 2013 | Posted in Pay Per Click | Comments (2)

July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced. Several studies have […]

Jun 26

Top 25 Most Influential PPC Experts in 2013

by | June 26th, 2013 | Posted in Pay Per Click, WebRanking News | Comments Off on Top 25 Most Influential PPC Experts in 2013

  We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made […]

Jul 13

Google Testing Combinations of Ads and Ad Formats in Image Search Results

by | July 13th, 2012 | Posted in Pay Per Click, Search Engines | Comments Off on Google Testing Combinations of Ads and Ad Formats in Image Search Results

In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages. This test appears to be for SERP combinations with and without standard AdWords PPC […]

Jun 12

7 Questions to Determine if Facebook Ads are Right for Your Business

by | June 12th, 2012 | Posted in Pay Per Click, Social Media | Comments (3)

Yes, Facebook is a big deal. You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook. And despite the […]

Jun 07

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

by | June 7th, 2012 | Posted in Local Marketing, Pay Per Click | Comments (2)

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right. The Location Ad Extension, with it’s grey pin, has morphed over time […]

Jul 25

Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs

by | July 25th, 2011 | Posted in Pay Per Click | Comments (1)

A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad’s first description line, and also contain the text ads display URL (domain name). Google is either seeing a […]

Jun 28

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

by | June 28th, 2011 | Posted in Pay Per Click, Tools & Software | Comments (9)

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]

May 31

Communication Ad Extensions for Google AdWords

by | May 31st, 2011 | Posted in Pay Per Click | Comments (11)

The new Google AdWords “Communication Ad Extensions” have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple […]

Oct 19

Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers

by | October 19th, 2010 | Posted in Analytics, Pay Per Click | Comments (10)

Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by […]

Jul 23

Google Testing New “Related to” Sponsored PPC Ads Segmentation in SERPs?

by | July 23rd, 2010 | Posted in Pay Per Click, Search Engines | Comments (1)

Hummm. It is Friday afternoon so I guess this falls in line with the timing of most of Google’s tests and new feature roll outs, like when they tested their left side search tool on Friday, April 2nd that was Officially Launched on Thursday, May 6th or when they Tested Olympic Logos in Search Pages […]

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