Archive for the ‘Local Marketing’ Category

Mar 30

Yelp Interview Part 2: Luther Lowe Discusses Review Solicitation, Fraudulent Review Protection & Dealing with Negative Reviews

by | March 30th, 2010 | Posted in Local Marketing, Social Media | Comments Off on Yelp Interview Part 2: Luther Lowe Discusses Review Solicitation, Fraudulent Review Protection & Dealing with Negative Reviews

This is the second part of my three part interview with Luther Lowe, Yelp’s Business Outreach Manager. In Part One, we discussed what it means to be Yelp’s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website. In this second part of the […]

Mar 25

Yelp Interview Part 1: Luther Lowe Discusses Recent Lawsuit, His Role as Business Outreach Manager & How Business Can Succeed on Yelp

by | March 25th, 2010 | Posted in Local Marketing, Social Media | Comments (1)

I recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelp’s Business Outreach Manager. Luther was in town to speak at SEMpdx’s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the […]

Feb 16

Yelp Adds New Business Categories

by | February 16th, 2010 | Posted in Local Marketing, Social Media | Comments (6)

Yesterday on their official blog, Yelp.com announced that they have launched new categories for business owners.  The expansion is quite thorough and allows the niche business to separate themselves from some of the more general category listings.  From “Disc Golf”, “Tattoo Removal”, “Window Installation”, “Lasik” and “Cosmetic Dentists”, there are now specific categories to match […]

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