Author Archive

Association Discount Offer to the 2010 Digital Marketing Conference in Portland

The great people at the Digital Marketing Conference in Portland have been kind enough to offer the members of MnSearch a 15% discount in order to attend their event on Monday, December 13 at Portland State University. While it is short notice for an event not being held in Minnesota and one that happens to […]

MnSEM’s Launch Party in Minneapolis – First Official Event

We are very excited to announce the launch of MnSEM. MnSEM will be having it’s first official event Thursday, November 18th, 2010. Join MnSEM at the “Search Party: MnSEM Launch”. Get to know MnSEM and our members with an evening of networking, drinks, and of course talking search! There are a few tickets left so […]

Google Testing New “Related to” Sponsored PPC Ads Segmentation in SERPs?

Hummm. It is Friday afternoon so I guess this falls in line with the timing of most of Google’s tests and new feature roll outs, like when they tested their left side search tool on Friday, April 2nd that was Officially Launched on Thursday, May 6th or when they Tested Olympic Logos in Search Pages […]

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

Google Celebrates PAC-MAN’s 30th Anniversary with an Interactive Video Game Logo

Saturday, May 22nd, 2010 marks the 30 year anniversary of when the Pac-Man video game was released. To celebrate this phenominal interactive computing milestone, Google has changed their homepage logo to an interactive one that you can play the Pacman game live, online and right from Google.com. Pretty Cool!  Watch a video of me wasting […]

Local Search Marketing Takeaways from the Twin Cities Local U

The recent Local University marketing workshop held here in the Twin Cities had a line up of local search marketing speakers that was by far and away the most proficient local SEM panel ever assembled. Ever. Being a search engine marketer myself, whom works on many local and small business campaigns, I thought I would […]

Twin Cities Local University Workshop Free Ticket Contest

WebRanking has 2 tickets to the morning session of the Twin Cities Local University Workshop on Thursday, May 13th in Edina, Minnesota that we are giving away in a contest. If you are interested, just fill out the entry form below for your chance to win. All entries must be in by Tuesday, May 11th […]

Google Officially Launches New Logo and Search Page Layout

 It’s official! Google has officially launched their new search engine result pages (SERPs) format and also an updated and cleaner looking logo. We first noticed Google testing their new SERPs format back in April. Since then we have been left to wonder if and when the new search page layout would go live ad if […]

Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?

The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply. It’s official, Mother’s Day Marketing Season is in full bloom along with the tulips!   With interest and search volume on the rise (and still rising), and time running out, you will […]