Author Archive

Communication Ad Extensions for Google AdWords

The new Google AdWords “Communication Ad Extensions” have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple […]

Bing’s Small and Powerful Social Media Marketing Move – Facebook “Like” Button Now on Home Page

In a progressive and highly tactical move, Bing has added a small and significant Social feature to their home page: the Facebook “Like” button. Bing is the first search engine to add the Like feature to their home page. In truth this is probably not even something that Google could do as they do not […]

Bing’s “Narrow By Date” Search Tool

Today’s post is day 8 of the 31 day Bing Challenge, where I’ve completely cut myself off from Google, to focus on Bing, for the entire month of March, 2011. Since I’m examining Bing’s search tools, features and options this week, I decided to spend today taking a look at the “Narrow By Date” search […]

Bing’s More Info Box Search Listing Enhancements

Today I completed the 7th day of the Bing Challenge. No Google searching for the entire month of March in order to focus on Bing. This week I’m looking into Bing’s search tools, features and options and today I’m examining their “More Info Box” feature that provides additional linking information. So far, 7 days down […]

The Bing Challenge Daily Journal Week 2: Search Tools, Features & Options

In case you missed it, I gave myself a challenge and completely cut myself off from Google to focus on Bing on March 1st, 2011. So as of now, I have been Bing Only and Google Free for over 5 straight days. A small, but significant achievement for a search engine marketer. My goal here […]

3 Valuable Bing Webmaster Tools Features & Reports

Today is the 5th day of the Bing Challenge where I’ve committed to using Bing only. No searching on Google searching for an entire month. This week I’m getting to know Bing a little better and today I’m taking a closer look at their Webmaster Tools features and reports. 5 days down, 26 more to […]

Bing Testing Navigation Usability with Alternate SERP Format

Yesterday, while I was researching our WebRanking Profile in Bing Webmaster Tools, I was served the following alternate header and top navigation format for Bing’s search engine results pages.

The Bing Challenge Daily Journal: Week 1 Search Results

Day 1: Notable Spidering & Indexing Frequency Issues – Tuesday, March 1st Today being the first day of The Bing Challenge was a busy one with client meetings in Downtown Minneapolis, an hour long webinar on landing page conversion testing, and first of the month client SEM reporting and analysis. Being busy was good because […]

The Bing Challenge: 31 Days of Google Free Search. Can It Be Done?

It’s been almost 2 years since Bing launched in June of 2009. Yea, I know. TWO YEARS. Like many other search engine marketers I waited… and waited… and waited… and continued to wait and wonder if Microsoft’s new engine was going to stick around, or if it was destined to fade away with the likes […]

MnSEM’s Search Party II in St. Paul, Minnesota

We are very excited to announce the next live event of the Minnesota Search Engine Marketing Association – Search Party II: MnSEM Takes Over St. Paul. MnSEM is having it’s 1st live social networking and education event of 2011 on Thursday, February 10th from 5:30 pm to 8:00 pm. Join the Minnesota Search Engine Marketing […]