Artificial Intelligence (AI) Usage Policy

Last Updated On 9/30/2025
Effective On 9/1/2025
 
 

Purpose

This policy outlines the responsible and transparent use of Artificial Intelligence (AI) technologies within Locology LLC (WebRanking.com) to enhance digital marketing services. It ensures ethical practices, data integrity, and compliance with platform guidelines and client expectations.
 

Scope

This policy applies to all AI-driven tools, platforms, and processes used in Search Engine Optimization (SEO), Content Creation & Optimization, and Online Advertising.
 

AI in Search Engine Optimization (SEO)

We use AI to improve the efficiency, accuracy, and scalability of SEO strategies. This includes:

  • Keyword Research & Analysis: AI tools identify high-value keywords, themes, search intent, competitive gaps and help organize them for better targeting.
  • Technical SEO Audits: AI crawlers and diagnostic tools help detect site issues such as missing or insufficient meta data, broken links and images, error 404s & others, slow load times, and mobile usability.
  • Trend Forecasting: Machine learning models predict emerging search trends and algorithm shifts to inform proactive strategy.

All AI-generated SEO recommendations are reviewed by human experts to ensure relevance, accuracy, and alignment with client goals.
 

AI in Content Creation & Optimization

AI is used to support—but not replace—human creativity in content development, review and improvement. Applications include:

  • Drafting Website Pages, Blog Posts, Social Media Captions, and Ad Copy: AI tools can generate initial drafts based on client briefs, target audience profiles and subject matter.
  • Content Structuring: AI can help organize ideas into coherent outlines and formats optimized for engagement and SEO.
  • Content Optimization: AI assists in analyzing on-page SEO elements, suggesting improvements for readability, structure, style, persona targeting, keyword usage and internal linking opportunities.
  • A/B Testing Variants: AI generates multiple versions of headlines, CTAs, and descriptions for performance testing.
  • Graphics and Images: AI generated visuals are generally used with our text content, like blog posts or website pages, and can help convey the main points of the content in a simple image.

All content is reviewed and edited by human writers and strategists to ensure brand voice, factual accuracy, and originality. We do not publish AI-generated content without human oversight by us and the client.
 

AI in Online Advertising

For online advertising platforms like Google Ads, Microsoft Advertising, Meta Ads and others. AI is leveraged to create and optimize paid media campaigns, either by using the AI tools now built into these platforms or with external AI tools. This includes:

  • Audience Targeting: AI analyzes user behavior and demographics to refine targeting strategies.
  • Keyword Targeting: AI tools identify high-value keywords, themes, search intent, competitive gaps and help organize them for better targeting.
  • Bid Management: Automated bidding algorithms adjust bids in real-time to maximize ROI, or bid suggestions are human reviewed before implementation.
  • Ad Copy Generation: AI tools assist in drafting ad headlines and descriptions based on performance data.
  • Performance Forecasting: Predictive models estimate campaign outcomes and suggest budget allocations.

We comply with all platform-specific guidelines regarding AI usage and ensure that all ad content meets editorial standards. Human oversight is maintained for final approvals and strategic decisions.
 

Data Privacy & Ethics

  • We do not use AI to collect or process personal data without explicit consent.
  • AI tools are selected based on their compliance with GDPR, CCPA, and other relevant data protection laws.
  • We follow ethical guidelines in the use of AI and use technology in a responsible manner.
  • We respect the intellectual property rights of others and ensure that our AI generated or assisted content does not infringe on those rights.

 

Feedback & Contact

We welcome any feedback on our AI generated or assisted content. That feedback helps us improve our use of AI to maintain a high level of excellence.

For questions or concerns regarding this policy or to provide feedback, please Contact Us.