One way to increase traffic to a website is through paid search, or pay per click (PPC) advertising. Paid search can help bring in traffic while ramping up search engine optimization efforts. Some popular PPC providers include Google Adwords, Yahoo! Search Marketing and Microsoft AdCenter.
The value of a pay per click campaign is that you are theoretically only paying for visitors who are interested in your product. If the advertisement is catchy and relevant to the needs of your visitors, you can quickly gain high quality traffic. At WebRanking, our PPC marketing managers have years of experience implementing and perfecting PPC campaigns, ensuring that you get the best return on your investment.
How Pay Per Click Advertising Works
Boost Your Traffic While You Wait for Your Natural Search Rankings to Improve Increasing your natural search engine rankings can take time, which is why search engine optimization (SEO) is considered a long-term marketing strategy. Many of our clients use PPC campaigns to quickly get visitors to their site while they wait for their SEO strategies to take hold. With PPC, you will see a spike in traffic in very little time.
Save Money by Taking Advantage of Less Competitive Phrases PPC campaign management at WebRanking is overseen by search marketers who have years of experience finding keyword phrases that will give you the best return on your investment. They know how to bid for less competitive industry phrases and still attain high-quality traffic. And the less competitive a keyword phrase, the less you pay per click.
Choose Targeted Keywords to Attract the Right Traffic The aim of PPC is to gain more leads who are interested in what you have to offer. We do this by researching targeted keywords and compiling a comprehensive list of phrases. Once this list is assembled, we will consult with you to choose keywords that will bring in the most qualified traffic. This strategy may not deliver the highest quantity of visitors, but it will deliver the best quality of visitors, leading to higher conversions and a better rate of return.
Make an Impression in About 130 Characters With only a few lines of text to make an impression, writing eye-catching ads is critical to the success of your campaign. Text ads also need to be clear and straightforward - visitors will not click on an ad that looks suspicious or does not give a good indication of what to expect when the ad is clicked. A good ad will pre-qualify the visitor so that you only pay for traffic that wants your product or service.
Send Your Visitors to the Pages Most Relevant to Them Depending on the depth of your website, we can craft pay per click ads to funnel into specific pages within your site. The more relevant the pages your visitors land on, the more likely they are to stay and see what you have to offer.
Work with Experienced Professionals At WebRanking, we have over a decade of experience rolling out and managing paid advertising campaigns. We work closely with our clients to ensure that any marketing strategy meets their objectives and stays within budget. Let our PPC experts do the work for you, and watch as your site traffic builds.