Apr 25

48+ Takeaways from HeroConf Philadelphia 2016

by | April 25th, 2016 | Posted in Conferences and Seminars | Comments (0)

48+ Takeaways from HeroConf Philadelphia 2016

No MozCon for me this year, but I did make it to Philadelphia for my first HeroConf. The conference was amazing and so was the SWAG. Let’s not waste any time, let’s dig right in and review the 48+ items from HeroConf. (48 plus because I didn’t count things in the first aid kit as individual items)

48+ (literal) Takeaways from HeroConf Philadelphia 2016

Apr 13

Join Us at SMX Advanced 2016 in Seattle

James Svoboda Speaking at SMX Advanced 2016 in Seattle

James Svoboda will be presenting at SMX Advanced 2016 in Seattle.


SMX Advanced 2016 Speaker BadgeThis year I have the honor of being invited to speak at SMX Advanced 2016 and I’d love it if you joined me!

SMX Advanced in the premier Search Marketing conference. It’s held every year in June in Seattle, Washington. This year it’s from Wednesday June 22nd to Thursday the 23rd.

Save 10% Off Your Registration

You can also save $179+ on a 2-day All Access Pass. Just use my Partner Code: smxfriend10adv (case sensitive), and the discount will be applied when you register here: http://etouches.com/smxadvanced2016/.

June 23rd, @10:45 AM – The Nine Billion Ads of Search

Make sure to visit my session on Thursday, June 23rd from 10:45 AM to Noon. The session is titled The Nine Billion Ads of Search, and my presentation will be on building, analyzing and testing search ads for Google’s Non-Side Ad SERPs. It will also be moderated by Mr. Matt Van Wagner.

The 9 Billion Ads of Search

The Nine Billion Ads of Search

 

I hope to see you in Seattle in June!

Cheers,

James
 

Feb 26

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

by | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments (0)
Forecasting and Foreshadowing Content Needs through Research Analysis and Planning - 2016 MnSearch and MWMC Search Marketing Workshop

Forecasting and Foreshadowing Content Needs through Research Analysis and Planning – MnSearch and MWMC Workshop

 
I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process.

My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Feb 01

AdWords Updates Structured Snippets Headers and Adds Language Options

by | February 1st, 2016 | Posted in Pay Per Click | Comments (0)

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates

Nov 24

WebRanking Supports Small Business Saturday

Support Small Business

Support Small Business

Having been a small business ourselves when we first opened back in 1998, we understand how difficult it can be for small businesses to compete with the larger stores that seem to have an unlimited marketing budget and can rely on their name brand recognition.

We’ve been fortunate through the years to work with some amazing small businesses and owners. We’ve seen first hand that the level of service, quality of products and attention given to each customer far surpasses anything you will find at your local big box department store. Small businesses not only provide fantastic products and services, they are also the backbone of our local communities.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments (0)
The PPC Advantage for Content Marketing - Initiatives that Increase Audience Reach and Conversions

Presentation on the PPC Advantage for Content Marketing at State of Search on Monday November 16th, 2015

 
I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments (0)
From Keywords to Content - MN Blogger Conference 2015

From Keywords to Content – 2015 Minnesota Blogger Conference

 
I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy.

My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content strategy for blogging.

Nov 10

The Portlandia Guide to Conversion Rate Optimization

by | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments (0)
The Portlandia Guide to CRO

The Portlandia Guide to Conversion Rate Optimization

 
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO.

My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia point of view.

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