Hello and Welcome!

It’s the holidays, and we at WebRanking have spent a little time recently reflecting and appreciating what 2011 has brought us. From our great colleagues, both new and old, to our great clients, both new and old, we feel incredibly blessed to work in this amazing industry and eagerly look forward to what 2012 has in store.

But just because we are happy with 2011, it doesn’t mean we are getting complacent. With that, we bring you the 2011 SEM Wish List!

This year’s search engine marketing wish list contains almost 200 wishes, wants, desires and must-haves from over 30 esteemed search marketing professionals. SEM topics covered range from SEO and PPC, to Web Analytics and Social Media. Some of our SEM’s biggest wishes were regarding AdWords Ad Extensions and Search Partners, greater adCenter Admin and UI improvements, and of course, for Google to give search marketers back their (not provided) keyword data!

We hope you enjoy!

Wish List Topics

Search Engine Marketing (13)
Social Media (5)
Pay Per Click (9)
Google AdWords (100)
Microsoft adCenter (31)
Google Analytics (24)
Holiday Extras (7)

Continue reading “The 2011 SEM Wish List” »

Buying and selling links to directly influence search engine ranking algorithms has been a hot button in the SEO community for several years. The topic first started to really heat up back in 2005 when Google began taking stronger action against publishers and advertisers who bought and sold keyword targeted text links.

Today the search engine war against paid link profiteers still rages on, but with the majority of buyers and sellers going underground, the battle has become more of a guerrilla style conflict that is being fought through site by site skirmishes (penalties), media intimidation (education) and threat of treason (de-indexing).

Because of the problematic nature of purchasing links, it amazes me when I encounter new creative openly promoting links in the form of a commodity. Such was the case few days ago when I was deleting a bunch of spam from an old email account that I no longer use and noticed the following email that was just sent the day before.

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MegaLink Deal – 4 packages left!
*Note: Actual names, numbers, email addresses and domains have been changed.

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Hello James,

Fortunately, due to some great partnerships this holiday season, we’ve been able to form what we call a MegaLink Package. This MegaLink Package includes 150,000 links plus 1,000 Twitter followers for a special rate of $1650 per month!!!

Here’s what is included:
Continue reading “The Search Engine War against Paid Links” »