We are very excited to announce the launch of MnSEM.

MnSEM will be having it’s first official event Thursday, November 18th, 2010. Join MnSEM at the “Search Party: MnSEM Launch”. Get to know MnSEM and our members with an evening of networking, drinks, and of course talking search!

There are a few tickets left so register today!: Registration Closed

MnSEM is looking for feedback from the search community on what they would like to see in the way of resources, support and meet-ups in the Twin Cities. We’re currently gathering members at our group on Linkedin to connect search engine marketing folks. Visit the Official MnSEM LinkedIn group page for more details.

Who Should Attend MnSEM

Continue reading “MnSEM’s Launch Party in Minneapolis – First Official Event” »

First off, before I get into praising _(below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception!

Why?

Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I half jokingly referred to it as their new Pay Per Click “Money Algorithm”. This term seemed to fit very well because this “Mo-gorithm” took perfectly good broad keywords and corrupted their individual intent by algorithmically matching them to many different words for the sake of displaying higher bidded terms over many queries, thus inflating competition for search impressions and causing AdWords advertisers to lose a substantial amount of control of their targeting capabilities.

Here is an example of the loss of control and “Expanded Targeting” that Google’s current broad match triggers:

Continue reading “Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior” »

The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply.

It’s official, Mother’s Day Marketing Season is in full bloom along with the tulips!

Bing.com Shopping Promo for Mother's Day 2010 Bing.com Homepage Text Ad to Mother's Day Gift Guide »»»   Yahoo Homepage Ad

With interest and search volume on the rise (and still rising), and time running out, you will need to consider moving quickly to tap into the remaining Mother’s Day season for SEO, PPC and Social Media.

Continue reading “Mother’s Day Search & Marketing on the Rise, Too Late for SEO, PPC & SMO?” »