I recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelp’s Business Outreach Manager. Luther was in town to speak at SEMpdx’s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the recent lawsuits brought against their company and how small businesses can get the most out of their Yelp business listing.

Following is part one of my three part interview with Luther:

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SEMpdx’s fourth annual SearchFest event is only a few month’s away. If it’s anything like last year’s event it will be worth your time to attend, SEMpdx did a great job. There were many well known industry speakers and attendees at last years event, keynote speaker was Danny Sullivan and Rand Fishkin was a session panelist.
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